Verónica Eugenia Quiroa
Licenciada En Administración De Empresas
Guatemala
Summary
Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in retail industries.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Director of Business Development
Aaron´s
11.2023 - Current
- Negotiated, prepared, and signed contracts with clients.
- Mentored team members to develop their skills, leading to increased productivity and successful promotions within the company.
- Analyzed market trends and competitor data, informing strategic decision-making processes for business growth opportunities.
- Presented persuasive presentations at industry conferences showcasing company expertise, generating interest from potential new clients.
- Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives.
- Optimized lead generation efforts by implementing CRM tools and refining prospecting techniques.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Conducted comprehensive market research and analysis to inform business development strategies.
- Spearheaded initiatives aimed at improving the overall quality of client service delivery.
Gerente General De Operaciones
Walmart
04.2018 - 07.2023
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Regularly reviewed market trends and competitive landscape analyses to identify emerging opportunities or potential threats within the industry.
- Mentored direct reports, fostering their professional development and promoting a culture of continuous improvement.
- Overhauled outdated policies and procedures to ensure compliance with industry best practices and regulations.
- Implemented robust risk management protocols, safeguarding the organization from potential threats and minimizing disruptions.
Senior Marketing Manager
Sears Brands
02.2014 - 12.2017
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
- Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
- Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
- Identified potential markets to capitalize on underserved areas.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
Gerente Distrital
Grupo Adoc De CV
03.2012 - 01.2014
- Played an instrumental role in expanding the company''s footprint into multiple new markets.
- Championed continuous improvement initiatives within the department, fostering a culture of innovation.
- Consistently exceeded annual sales targets through diligent account management and strategic outreach efforts.
- Mentored junior team members, providing guidance on best practices in business development operations.
- Conducted comprehensive market research and analysis to inform business development strategies.
- Spearheaded initiatives aimed at improving the overall quality of client service delivery.
- Assessed competitive landscapes to identify emerging trends and adapt business development strategies accordingly.
- Developed strategic partnerships for increased revenue generation and expanded market presence.
Gerente De Pais
A&P Group Of Companies
02.2010 - 02.2012
- Championed innovative solutions that led to increased customer satisfaction levels across multiple channels.
- Optimized internal workflows to reduce operational costs, reallocating resources towards growth initiatives.
- Managed cross-functional teams to deliver projects on time and within budget, ensuring high-quality results.
- Mitigated potential risks by proactively addressing compliance concerns and adhering to regulatory requirements.
- Oversaw the development of marketing campaigns to increase brand awareness and drive customer engagement.
- Boosted sales revenue, establishing strong relationships with key clients and identifying new business opportunities.
- Revamped customer feedback processes, enabling prompt response times and improved issue resolution rates.
- Successfully managed crisis situations involving customers or employees, implementing necessary corrective actions swiftly.
Education
MBA - Business Administration And Management
Universidad San Carlos De Guatemala
Guatemala City, Guatemala 05.2014 - 01.2017
Skills
Customer engagement
Sales training and leadership
Key account management
Social media marketing
Pricing strategy
Business modeling
Organizational development
Performance management
Financial acumen
Corporate communications
marketing
Innovation management
Competitive intelligence
International business
CRM platforms
Team building
Timeline
Director of Business Development
Aaron´s
11.2023 - Current
Gerente General De Operaciones
Walmart
04.2018 - 07.2023
MBA - Business Administration And Management
Universidad San Carlos De Guatemala
05.2014 - 01.2017
Senior Marketing Manager
Sears Brands
02.2014 - 12.2017
Gerente Distrital
Grupo Adoc De CV
03.2012 - 01.2014
Gerente De Pais
A&P Group Of Companies
02.2010 - 02.2012
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