Valeria Baltodano

• Wrote engaging copy for digital channels (Email, SMS, Website), ensuring alignment with brand voice and strategy.
• Partnered with creative directors, designers and marketing director to create compelling copy for retail visual merchandising, product packaging, and paid media campaigns.
• Developed persuasive pitch decks for retail partners like Sephora, Ulta, Nordstrom, and Dillard’s, helping secure placement and support for new product launches.
• Researched and crafted monthly blogs on beauty and skincare trends, tying content to product launches and creating educational resources for customers.
• Collaborated with SEO and CRM teams to craft optimized landing pages and homepages, boosting web traffic and driving conversions.

• Collaborated with the creative team to write copy for social media campaigns across Instagram, Facebook, and Snapchat, including filters, Hispanic Heritage Month content, and engaging captions.
• Assisted in developing TV scripts for brands like Cricket Wireless and Pollo Campero.
• Contributed to pro bono campaigns for Dallas Pets Alive, creating impactful messaging to support their mission.
• Helped pitch a Halloween campaign for Dunkin' Donuts, combining creativity with brand storytelling.

Here’s an enhanced version with improved flow and impact:

Editorial Intern
Modern Luxury | Remote | Jan 2021 – May 2022

• Collaborated with the editorial team to write and edit feature stories covering restaurants, retail, entertainment, art, and hospitality in the Texas market.
• Curated content for Modern Luxury Interiors, Dallas, Houston, and Weddings across print and digital platforms, ensuring alignment with brand tone and audience interests.
• Strengthened copywriting skills by crafting compelling blurbs, descriptions, and pitching story ideas for potential publication.
• Conducted in-depth market research on emerging trends, new restaurants, events, and influential figures to keep content fresh and audience-focused.
• Built client relationships through interviews and communication with marketing directors, public relations managers, and industry leaders.

• Created social media content for the organization’s Instagram and Facebook pages to gain presence and increase awareness.
• Curated bilingual captions and descriptions for their social media campaigns to target multiple demographics.
• Managed Excel Sheets and conducted presentations on fundraising goals.
• Aided in planning the Seeds for Progress Virtual Gala Fundraiser 2020 by conducting market research and targeting potential donors where we raised over $275,000 for the organization.