Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Sindy Orellana

Guatemala City,GU

Summary

Dynamic Sales Manager with extensive experience at Grupo Cadelga, driving revenue growth through strategic sales initiatives and exceptional relationship building. Proven track record in the fertilizer market, leveraging strong decision-making skills to expand into new territories and enhance client satisfaction. Expertise in managing substantial budgets and fostering long-term client partnerships.

Overview

13
13
years of professional experience

Work History

Sales Manager Guatemala and El Salvador

Grupo Cadelga (Fertica)
11.2014 - 03.2025
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories. Knowledge of the fertilizer market in Central America
  • Increased sales revenue by developing and implementing effective sales strategies. Management of a budget of US$50,000,000.00 in fertilizer sales
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Knowledge of fertilizers and biostimulants and their use in the crops of Central America, especially in coffee, oil palm, melon, vegetables, and basic grains.
  • Experience in the introduction of brands and new products in the field of plant nutrition
  • Knowledge of fertilizer register in Central America

Sales Manager in Central America

Agromsa, Guatemala
01.2012 - 11.2014
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies for agricultural minerals market (dolomite, gypsum, and calcium and magnesium carbonates)
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • knowledge of corporate clients in banana, palm oil, coffee, and fertilizer industry in Central America

Education

No Degree - Business Management

INCAE
Costa Rica
10-2023

MBA - Agribusiness

UNIVERSIDAD GALILEO
GUATEMALA
12-2012

Bachelor of Science - Agronomy And Crop Science

ZAMORANO
HONDURAS
12-2003

Skills

  • Relationship building
  • Sales and marketing
  • Staff management
  • Goals and performance
  • Supply chain management
  • Strategic problem assessment
  • Strong Decision maker

Languages

Spanish
Bilingual or Proficient (C2)

Timeline

Sales Manager Guatemala and El Salvador

Grupo Cadelga (Fertica)
11.2014 - 03.2025

Sales Manager in Central America

Agromsa, Guatemala
01.2012 - 11.2014

No Degree - Business Management

INCAE

MBA - Agribusiness

UNIVERSIDAD GALILEO

Bachelor of Science - Agronomy And Crop Science

ZAMORANO

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Sindy Orellana