Sindy Orellana
Guatemala City,GU
Summary
Dynamic Sales Manager with extensive experience at Grupo Cadelga, driving revenue growth through strategic sales initiatives and exceptional relationship building. Proven track record in the fertilizer market, leveraging strong decision-making skills to expand into new territories and enhance client satisfaction. Expertise in managing substantial budgets and fostering long-term client partnerships.
Overview
13
13
years of professional experience
Work History
Sales Manager Guatemala and El Salvador
Grupo Cadelga (Fertica)
Guatemala City, Guatemala
11.2014 - 03.2025
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories. Knowledge of the fertilizer market in Central America
- Increased sales revenue by developing and implementing effective sales strategies. Management of a budget of US$50,000,000.00 in fertilizer sales
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Knowledge of fertilizers and biostimulants and their use in the crops of Central America, especially in coffee, oil palm, melon, vegetables, and basic grains.
- Experience in the introduction of brands and new products in the field of plant nutrition
- Knowledge of fertilizer register in Central America
Sales Manager in Central America
Agromsa, Guatemala
Guatemaka
01.2012 - 11.2014
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies for agricultural minerals market (dolomite, gypsum, and calcium and magnesium carbonates)
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- knowledge of corporate clients in banana, palm oil, coffee, and fertilizer industry in Central America
Education
No Degree - Business Management
INCAE
Costa Rica10-2023
MBA - Agribusiness
UNIVERSIDAD GALILEO
GUATEMALA12-2012
Bachelor of Science - Agronomy And Crop Science
ZAMORANO
HONDURAS12-2003
Skills
- Relationship building
- Sales and marketing
- Staff management
- Goals and performance
- Supply chain management
- Strategic problem assessment
- Strong Decision maker
Languages
Spanish
Bilingual or Proficient (C2)
Timeline
Sales Manager Guatemala and El Salvador
Grupo Cadelga (Fertica)
11.2014 - 03.2025
Sales Manager in Central America
Agromsa, Guatemala
01.2012 - 11.2014
No Degree - Business Management
INCAE
MBA - Agribusiness
UNIVERSIDAD GALILEO
Bachelor of Science - Agronomy And Crop Science
ZAMORANO