Summary
Overview
Work History
Education
Skills
Certification
Awards
Accomplishments
Timeline
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Roller Cordero

Sales Manager
Guatemala,villa canales

Summary

Customer-focused leader with 8+ years of experience in customer success, sales, and team management, primarily supporting U.S.-based clients. Proven ability to drive revenue growth, improve retention, and reduce churn through strategic account management and data-driven insights. Skilled in cross-functional collaboration, contract negotiation, and building long-term client relationships. Bilingual in English and Spanish, with strong experience in the tech and services industry.

Goal-oriented individual versed in greeting high-volume of customers and recommending merchandise based on individual requirements. Skilled at creating displays to promote higher sales, completing cash register transactions and maintaining accurate records of all transactions.

Overview

14
14
years of professional experience
2
2
Certifications
2
2
Languages

Work History

Customer Sales Advisor

Xpro Auto Glass
03.2024 - 02.2025
  • Managed client interactions, delivering customized solutions to improve customer success.
  • Identified business opportunities through strategic client engagement.
  • Provided professional and timely responses to customer inquiries and concerns.
  • Developed strong relationships with clients, leading to increased repeat business and referrals.
  • Collaborated with team members to drive overall sales goals, contributing to a positive work environment.
  • Maximized revenue growth through consistent upselling of additional products or services when appropriate.
  • Optimized the CRM system for better management of client data, resulting in improved prospect targeting for future campaigns.
  • Achieved high levels of customer retention by fostering trust through transparent communication and reliable support.
  • Contributed to a positive company image by consistently delivering professional, courteous service during all customer interactions.
  • Emphasized product specifications to meet customer needs.

Various Roles: Sales Advisor, Technical Specialist, Quality Analyst, Team Manager

[24]7.ai
01.2014 - 02.2024
  • Led a team of 15+ agents, increasing customer satisfaction by 20% and consistently exceeding SLA targets.
  • Developed and implemented account strategies, contributing to a 12% growth in upsell opportunities year-over-year.
  • Negotiated and managed client contracts, ensuring 100% compliance with business objectives and performance metrics.
  • Analyzed customer health data and proactively reduced churn risk, resulting in a 15% increase in retention.
  • Produced monthly performance reports and dashboards for internal stakeholders, driving actionable improvements in service delivery.
  • Conducted audits and provided feedback to enhance customer experience and service quality.
  • Provided technical support for cable, internet, and phone services, ensuring efficient issue resolution.
  • Consistently exceeded sales goals and earned promotion to Store Manager after being recognized as Salesman of the Year.
  • Demonstrated features, answered questions and offered solutions.
  • Exceeded sales targets consistently through effective product demonstrations and persuasive communication skills.

Salesman

Totto
12.2010 - 12.2013
  • Excelled in driving sales for a leading Colombian & international clothing and accessories brand.
  • Assisted customers by providing detailed product information, identifying their needs, and offering solutions that resulted in closed sales.
  • Consistently exceeded sales goals, earning recognition as Salesman of the Year and a promotion to Store Manager.
  • Increased sales by offering advice on purchases and promoting additional products.
  • Upheld high standards of customer service by promoting and upselling new products and services.
  • Developed strong client relationships through consistent communication and exceptional customer service.

Education

Bachelor’s - Business Administration

Universidad Galileo

No Degree - Social Media Marketing

Coursera
Guatemala
05.2001 -

No Degree - Foundations of Project Management

Coursera
Guatemala
05.2001 -

Skills

  • Experienced with customer relationship management software

  • Contract negotiation skills

  • Strategic Planning & Growth Strategies

  • Upselling & Cross-selling Techniques

  • Problem-Solving & Adaptability

  • Business Communication & Stakeholder Management

  • Team Leadership & Collaboration

  • Data Analysis & Performance Reporting

  • Fluent in English & Spanish

  • Technology Industry Knowledge

Email communication

Sales training

Objection handling

Cold calling

Persuasion techniques

Social media

CRM software

Contract negotiations

Salesmanship

Certification

Foundations of Project Management – Google via Coursera

Awards

Top Team Manager – Awarded for seven consecutive months at [24]7.ai for outstanding team performance., Salesman of the Year – Recognized for exceptional sales achievements and customer service.

Accomplishments


24/7 AI | Team manager
Open to changes
Open to feedback
Sales skills
Positioning
Analytical
Good customer service
-Led all my teams to achieve and exceed KPIs goals being the top team manager for 7 months in a row, having different advisors in charge.
-Expanded lines of business (working with my operation managers and direct clients) for the company.
-Expanded the line of new business of retail in Guatemala.

Totto | Sales executive

-Salesman of the year, exceeded 10% of my sales goal.
-Promoted to store manager for excellent sales in the previous year.

Timeline

Customer Sales Advisor

Xpro Auto Glass
03.2024 - 02.2025

Various Roles: Sales Advisor, Technical Specialist, Quality Analyst, Team Manager

[24]7.ai
01.2014 - 02.2024

Salesman

Totto
12.2010 - 12.2013

No Degree - Social Media Marketing

Coursera
05.2001 -

No Degree - Foundations of Project Management

Coursera
05.2001 -

Bachelor’s - Business Administration

Universidad Galileo
Roller CorderoSales Manager