Pablo Zuloaga Betancourt

POWAR is a planet-centric technology education methodology that I have been working on for the past few years. It aims to connect creative thinking and design methodologies, with low-cost technology, coding and digital fabrication, in order to empower children and communities with 21st century skills, to help them address some issues within their community.

• Participated in "Food Shift Accelerator Program".
• Invited Innovator at "Food Shift 3.0 Innovation Conference" (EU project), within the "Barcelona world capital of sustainable food 2021" activities.
• Winner of "Distributed Design FabSchools 2020" contest, as best STEAM project for Distributed Learning.
• Led workshops on design thinking and creativity for a problem-based thinking educative approach.
• Teach remotely and in-person Arduino, basic electronics, networking and coding.
• Designed and built educative prototypes/machines to teach digital fabrication, coding, IoT, and electronics, related to environmental education.
• Advised rural and urban communities projects and schools, in the process of building local innovation labs.
• Planned, designed, coordinated, and implemented workshops on environmental science and digital manufacturing technologies.
• Led IDEO Guatemala Future of Foods 2021 workshop for IDEO Global Open Challenge.
• Volunteered with IDEO Barcelona in research on new forms of education during COVID 19 lockdown.

The Global Fab City Initiative is a project founded in 2014 to develop locally productive and globally connected self-sufficient cities by 2054, already has 43 participating cities in the world, and is creating an educational Master in Design for Distributed Innovation (MDDI) as part of its global projects.

• Designed the communication Strategy for the MDDI using their paid, owned and earned media channels.
• Created plans and communicated deadlines to complete projects on time.
• Created and produced the communication assets for the campaign.
• Coordinated with production teams the design and production of different assets and contents.
• Coordinated with digital teams the posting and promotion of the content.
• Created and delivered a content toolkit for the different countries to deploy the communication strategy within their local stakeholders.
• Adjusted the strategy according to the feedback from different teams involved in the process, and results evaluation.
• Collaborated with team members to achieve target results.

I did research for the creation and elaboration of the Master in Design for Distributed Innovation of the FabCity Global Initiative, a hybrid learning program, taught in a distributed way in different countries, which focuses on the intersection of design, technology, ecosystems and communities to improve well-being among species.

• Researched about overall costs of studying a master's degree.
• Researched about contents of different similar programs in the world.
• Researched about different online education formats, structures, and platforms.
• Designed proposals of basic contents of digital fabrication (light) for the master program.
• Compared collected information on a matrix, with conclusions and recommendations based on the research.

Created and executed an intensive one-month workshop on planet-centered innovation for the community of the "La Florida" neighborhood in the city of Hospitalet del LLobregat in Spain, sponsored by the innovation department of the local government to establish a laboratory for social innovation and teach them how to use of machines and technology, while creating an automated garden for the community with recycled and 3D printed materials.

• Established a community digital fabrication laboratory that is still running after first year.
• Promoted continuous problem-solving activities to support teamwork.

CONTENTS:

• IoT technology basic knowledge (Coding + Electronics).
• Building of CNC machines (3D printer + Laser Cutter)
• Seasonable food production training.
• Design Thinking methodology.
• Prototyping and fabrication with recycled materials.

• Researched new rural technologies and tools to implement in a rural innovation lab in Rupit / Pruit, in Catalonia, sponsored by the Barcelona Deputy of Innovation.
• Built and programmed CNC agricultural robot (FarmBot), to automate process of growing food. This also included the learning process and the review of the project requirements
• Built 3D printer, small CNC and laser cutters for the lab.
• Installed Open Source beehive monitoring system to collect live data from beehives.
• Prototyped of climate simulator device to grow food in different future predicted weathers, to investigate relationship between climate change and food growing process. (Personal project POWAR).
• Collaborated designing and planning of Rural Innovation Fair in Rupit (The First Rural Innovation fair in Spain), as part of The Mobile World Congress.

• Led Creative and Audiovisual Production departments of the Agency.
• Directed around 30 employees from different teams between creatives, designers, community managers, producers and editors.
• Awarded 80% of the tenders in which the agency participated, generating a 15% increase in the company's revenue.
• Awarded in local and international advertising festivals.
• Established procedures and quality standards for department.
• Designed and executed campaigns for local and global brands in 6 Central American countries: Guatemala, Salvador, Honduras, Nicaragua, Costa Rica, and Panama.
• Developed strategic and creative communication plans.
• Developed and implemented performance improvement strategies and plans within the creative and production teams to promote continuous improvement.
• Collaborated with the other chief officers to achieve the company target results.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Identified client issues, analyzed information and provided strategic communication solutions to problems.
• Learned new skills and applied to daily tasks to improve efficiency and productivity.
• Prepared reports and documents for the bi anual directors meetings.

TOP BRANDS: P&G (Old Spice, Secret, Pantene, Gillette), Kellogg's (Pringles), Phillip Morris International (Marlboro, L&M), Samsung, Fiat, Toyota, Subaru, Tuenti, Central American Brewery (CCA), Nicaraguan Brewing Company (CCN), Kerns Drinks, Rainforest Alliance, UNICEF, World Vision, International Justice Mission, USAID, HiVos.

• Designed and executed curriculum of applied creativity, as part of the general creativity program.
• Teach different creativity and brainstorming methodologies
• Teach to use critical thinking to break down problems, evaluate solutions and make decisions
• Teach design thinking methodologies for research, problem solving and prototyping.
• Awarded students work made in class in local creative festivals.

• Designed and executed curriculum to teach storytelling to students of Specialization in Entrepreneurship.
• Teach transmedia storitellyng techniques for multiple formats.
• Teach narrative copywriting for different formats.
• Teach elevator pitch metodologies.
• Teach presentation techniques.
• Evaluated students communication for their entrepreneurship projects and helped them to improve them.

• Designed and executed curriculum to teach "visual culture and trends", as part of MA. in Design.
• Teach about history of visual culture.
• Teach about how to do digital trend-hunting and analysis.
• Teach about how to involve trends in their final design projects.

• Wrote advertising copy for tv, print, outdors, events and online content, acording to each brands campaing.
• Produced original, creative content for promotional advertisements and marketing materials.
• Drafted scrips for video-based communications, formatting copy specifically for visual presentation, video production and television spots needs
• Customized brand message to reach and capture target audience interest and drive engagement
• Reviewed and edited final copy for accuracy and oversaw production
• Advanced within company from Copywriter to Creative Director in first 2 years.
• Led one of the agency's four creative teams for almost 5 years.
• Direct responsible of 12 employees (Copywriters / Art Directors / Designers / Community Managers).
• Recognized as "Ad-Age International Agency of the year" in 2013 by Ad-Age international magazine.
• Recognized as "The Best Creative Team in Colombia" in 2013 by the "Advertising and Marketing Magazine" (PyM) in Colombia.
• Awarded work in main international advertising festivals.
• Developed campaigns and strategies that were referred as "Best Global Practices" in Red Bull and Unilever global headquarters.
  

TOP BRANDS: Adidas, IBM, RedBull, Unilever (Rexona, Vasenol, Rama), Mazda, ETB (Empresa de Telecomunicaciones de Bogotá) AB InBev Beers (Miller Lite, Aguila, Aguila Light, Aguila Zero, Pilsen, Costeña, Costeñita, Cola y Pola, Pony Malta, Conquer (ECUADOR)),National Ministry of Defense and Colombia National Museum.

• Advanced within company from Intern, to Field Producer, until became Audiovisual Producer of 3 different TV shows and some special broadcasts.
• Generated audiovisual content related to entertainment, fashion, sports, cultural events, real estate, and advertising.
• Coordinated productions, recordings, editions and broadcasting of contents.
• Led teams of up to 40 people simultaneously during live broadcasts of shows.
• Produced first real estate television program in Colombia.
• Produced first Marketing related TV show for Advertising Industry.

TV SHOWS: Media Televisión, RadioCity, Metro Cuadrado TV, Citycápsula.