Pablo Roca
Marketing Degree
Guatemala
Summary
Dynamic leader with a proven track record at PepsiCo, adept in merchandising strategies and marketing analytics. Excelled in enhancing customer relationships and achieving sales targets through data-driven decision-making. Skilled in clear communication, both as a Trade Marketing Lead and Medical Interpreter, ensuring client satisfaction and operational excellence.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Trade Marketing Lead
CBC Pepsi Bottler
Guatemala City, Departamento de Guatemala
01.2024 - Current
- Responsible for operating the commercial strategy corresponding to marketing strategies at the point of sale, for a portfolio of 20,000 clients in the region.
- Management of stakeholders to achieve common objectives month after month
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
Sales Supervisor
CBC Pepsi Bottler
Guatemala , Suchitepéquez
10.2022 - 12.2023
- Consistently achieved sales goals by regularly monitoring the performance of the team of 6 salespeople and adjusting strategies accordingly.
- Developed strong relationships with key clients, resulting in repeat business and increased revenue.
Medical Interpreter
CAPIS Interpreters
Guatemala , Departamento De Guatemala
03.2021 - 01.2022
- Ensured clear communication by providing precise interpretation of doctor''s instructions, diagnoses, and prescriptions to non-English speaking patients.
- Managed approximately 30 patients per day
Education
MBA - Business Administration
Galileo University
Guatemala City 01.2024 - Current
Marketing Degree - Marketing
Rafael Landivar University
Quetzaltenango 01.2017 - 06.2022
Skills
Merchandising Strategies
Timeline
Trade Marketing Lead
CBC Pepsi Bottler
01.2024 - Current
MBA - Business Administration
Galileo University
01.2024 - Current
Sales Supervisor
CBC Pepsi Bottler
10.2022 - 12.2023
Medical Interpreter
CAPIS Interpreters
03.2021 - 01.2022
Marketing Degree - Marketing
Rafael Landivar University
01.2017 - 06.2022
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