Mentor at Bridge for Billions
Mildred Corado
Digital Product Manager
Guatemala
Summary
Skilled innovative Digital Product Manager with over 8 years of experience. Developed innovation and go-to-market projects from conception to completion on a customer-centered focus. Experience working with software development teams in a project. Expert in two-sided digital platforms, from API's to feature roadmaps design and strategies for building solid ecosystems. Adept using digital marketing platforms, AI automation tools,UX/UI and Seo practices. A data-driven mindset to increase sales and overall company productivity.
Overview
30
30
years of professional experience
11
11
years of post-secondary education
3
3
Certifications
Work History
Digital Product Manager
Data Kalan, S.A.
Guatemala City, Departamento de Guatemala
01.2017 - Current
- Joined developer's team with all tasks related to successfully launching digital products, apps, e-commerce, marketplaces and custom software development meeting 95% project timelines.
- Collaborated with stakeholders to define product requirements, ensuring alignment with business objectives.
- Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
- Championed macro view approach to developing products, focusing on multi-disciplinary brainstorming and inter-team meetings to eliminate redundancies and dependencies.
- Developed digital marketing strategies, data dashboards, and content for various client's sites to improve presence and brand awareness, achieving optimizations
- Defined solution requirements to convert strategic ideas into actionable workflows
Innovation and Entrepreneur Consultant
Self-employed
08.2008 - Current
- Applied design thinking framework, emphasize, define, ideate, prototype, test and agile methodologies achieving 75% innovation model process.
- Established successful startup by researching market opportunities, creating business plan, and securing funding.
- Developed strategic partnerships with key industry players to enhance brand visibility and credibility.
- Managed financial aspects of business including budgeting, forecasting, cash flow management, and financial reporting to stakeholders.
- Determined business plan, mission statement, and vision.
Marketing and Sales Manager
INGRUP (Castillo Hnos. Holding)
Guatemala City, Departamento de Guatemala
08.1996 - 11.2006
- Guided B2B and B2C marketing and sales planning for each business category
- Achieved 40% exportation market expansion.
- 95%, 97% Customer Satisfaction Survey Award
- 90%, 95% customer retention
- Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
- Managed high-performing marketing team to execute successful product launches and promotional events.
- Created comprehensive sales training programs, empowering team members to excel in their roles and contribute to company growth.
- Improved customer retention rates, fostering strong relationships through personalized interactions.
Planner Counselor (Product Manager)
Avon Products
07.1994 - 08.1996
- 50% of business growth, developed and executed marketing and sales strategies, and guided launch of new products.
- Developed business partners for growth of product categories. Conducted market research for making decisions.
- Collaborated with cross-functional teams to align goals and ensure project success.
- Developed strong relationships with stakeholders, ensuring clear communication and timely resolution of issues
Education
Master of Science - Digital Marketing, Analytics And UX
IEBS Business School
Barcelona, Spain 04.2015 - 12.2016
MBA - Master of Business Administration
Pontificia Catolica De Chile
Chile 02.2004 - 11.2005
Bachelor of Science - Marketing
Universidad Rafael Landivar
Guatemala 01.1992 - 10.1999
Skills
Design thinking
Certification
Growth Marketing and Artificial Intelligence
Interests
Board of Directors of Alumni Association
Business Mentor TEC
Timeline
Growth Marketing and Artificial Intelligence
09-2024
Digital Platforms: Designing Two-sided Markets from API's to feature roadmaps
05-2022
Machine Learning
05-2021
Digital Product Manager
Data Kalan, S.A.
01.2017 - Current
Master of Science - Digital Marketing, Analytics And UX
IEBS Business School
04.2015 - 12.2016
Innovation and Entrepreneur Consultant
Self-employed
08.2008 - Current
MBA - Master of Business Administration
Pontificia Catolica De Chile
02.2004 - 11.2005
Marketing and Sales Manager
INGRUP (Castillo Hnos. Holding)
08.1996 - 11.2006
Planner Counselor (Product Manager)
Avon Products
07.1994 - 08.1996
Bachelor of Science - Marketing
Universidad Rafael Landivar
01.1992 - 10.1999
Similar Profiles
Miguel Marroquin RamosMiguel Marroquin Ramos
Clasificador at Data Supplier S.A.Clasificador at Data Supplier S.A.
Ankit Kumar DangiAnkit Kumar Dangi
DNB Resident at Bhagat Phool Singh Govt. Medical College, Khanpur KalanDNB Resident at Bhagat Phool Singh Govt. Medical College, Khanpur Kalan
Jayden JohnsonJayden Johnson
Assistant Merchandiser at Kalan DistributionsAssistant Merchandiser at Kalan Distributions