Marvin Martínez

• Responsible for designing strategic plan to development B2C in Guatemala, meet objectives in terms of budget, service penetration, customer experience, investment and profitability established by Board of Directors.
• Assessing and manage risks and opportunities to allow long-term business growth, which includes Revenue Management of $1,500M USD / Ebitda $800M USD / +2500 workforce.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated positive work environment that fostered employee engagement, and boosted overall team morale as well as Tigo culture in business unit
• Worked closely with organizational leadership and board of directors to guide operational strategy.

Main Achievements:

- Consolidate the Mobile and Home Business in one Single Business Unit.

- Develop the strategy to growth the business, achieving a growth of Revenues 25%, Ebitda 30% and Profitability 35% during the last 5 Years.

- Design and Implement a strategy for the digital transformation and develop the leaders to align them with the new strategy.

- Positioning Tigo Guatemala as a Telco with the highest growth in Central America during the last 5 Years, reaching the leadership in Market Share for the Mobile, CATV and Broadband Business

- Part of the team responsible to collocate an International Bonus Tender of $950MM USD (New York 2022)

- Launch of the first 5G Network in Central America (2022)

- In terms of culture we reaching a 91% in GPTW positioning Tigo Guatemala as the best place to work in Central America.

• Create and develop the strategy for the new Tigo Home Business Unit in Guatemala from scratch and comply with the objectives, in terms of revenues, penetration of services, investment and profitability set by the Board accordingly to the Business project.
• In addition, I was responsible for poising risk management and the new business opportunities with strategic objectives to optimize overall business performance outcomes in the long term; this also included implement innovative marketing initiatives for increased brand visibility and customer engagement.
• Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
• Monitored performance metrics regularly to identify areas for improvement and drive continuous progress.
• Mentored junior staff members, supporting their professional growth within the organization this also includes developing talent and the skills across organization to incorporate this new business unit in Tigo Guatemala.

Main Achievements:

- Develop the Business Unit from the Scratch reaching 200M USD in Revenues and $100M USD in Ebitda.

- Acquired +50 CATV companies and Merge all of them in one.

- Build 1,700,000 of Home Passes in Guatemala

- #1 in Market Share in CATV and Broadband Business

- Create and leadership the first Association Anti-piracy in Guatemala reducing 90% the piracy in the CATV in Guatemala

- Launching of the New Brand “Tigo Star" in Guatemala

- Incorporate Tigo Home Business Unit to Tigo ecosystem

- Develop the talent and culture across Business Unit (+1000 People)

- Part of the team responsible to collocate an International Bonus Tender of $800MM USD (New York 2014)

• Design and implement strategy for developing new services and Innovation Process across company complying with revenues, penetration and investment goals set by Board of Directors.
• Responsible for development of a new vision in terms of Innovation and growth of the new services as part of company culture.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

Main Achievements:

- Develop and launching of the new services that represents more than 25% of the Revenues of the Company ($200M USD).

- Responsible to Launch 3G in Latin America

- Responsible to coordinate the operations in GT, HN, SV and CO.

- Implement an Innovation Methodology across organization.