Martha Elisa Estrada Cortez
Guatemala,Guatemala
Summary
9+ years of experience operating a family-owned socially responsible retail business that aims to improve customer's quality of life. Also involved in Central American independent music scene building bridges for the region. Main areas of expertise include strategy, data analysis, problem solving, content marketing, public relations and social media planning.
Overview
12
12
years of professional experience
Work History
FOUNDER
CHACHIN CHACHIN
08.2023 - Current
- Develop strong partnerships with key industry players, contributing to an increased market presence.
- Create and execute core value-based long-term strategies and business initiatives for artists on the company roster.
- Produce and distribute internal and external communications.
- Communicate with media outlets and journalists in order to build relationships and optimize press coverage.
- Implement fanbase building actions in order to drive engagement and growth.
HEAD OF ARTIST DEVELOPMENT
roadlessjungle, inc
11.2022 - Current
- Create and execute long-term strategies for artists on the company roster.
- Structure business initiatives according to artist core values.
- Build relationships with PR agencies, artists, and peers.
- Implement fanbase building actions in order to drive engagement and growth.
HEAD OF ARTIST DEVELOPMENT
roadlessjungle, inc
11.2022 - Current
- Create and execute long-term strategies for artists on the company roster.
- Structure business initiatives according to artist core values.
- Build relationships with PR agencies, artists, and peers.
- Implement fanbase building actions in order to drive engagement and growth.
EDITORIAL DIRECTOR
El Timbre Suena
12.2019 - 12.2024
- Participated in editorial direction of independent music outlet, worked closely with 50+ PR agents and 100+ artists for content production and audience growth.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Assisted with design and execution of social media campaigns, created weekly and monthly editorial calendars.
- Created and distributed content such as written interviews and press releases on social media and traditional news outlets, tracked social media engagement to identify high-performing ideas along with campaigns for scalability.
OPERATIONS MANAGER
Súper Conveniente, S.A.
11.2013 - 09.2024
- Implemented processes improvement to shape organizational culture, optimize procedures and help company evolve and grow up to 7 locations.
- Worked in management environment with oversight of operations, finance, human resources, and compliance.
- Evaluated suppliers to maintain cost controls and improve operations margin by 3%.
STRATEGY CONSULTANT
2 Mundos Agency
01.2022 - 01.2023
- Built professional relationships with PR agencies, artists and customers by attending 50+ live international and local shows.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Delivered direct feedback to senior management regarding project visibility and status.
Education
BBA - Business Administration And Management
Universidad Francisco Marroquín
05.2014
Skills
- Business Administration
- Operations Management
- Problem-Solving
- Analytical and Critical Thinking
- Budgeting
- Improvement initiatives
- Attention to Detail
- Key Performance Indicators
- Works Remote
- Research
- Content and Social Media Strategy
- Creative writing
- Music journalism
Affiliations
- Business Council for Peace Inc.
- Asociación de Gerentes de Guatemala
Timeline
FOUNDER
CHACHIN CHACHIN
08.2023 - Current
HEAD OF ARTIST DEVELOPMENT
roadlessjungle, inc
11.2022 - Current
HEAD OF ARTIST DEVELOPMENT
roadlessjungle, inc
11.2022 - Current
STRATEGY CONSULTANT
2 Mundos Agency
01.2022 - 01.2023
EDITORIAL DIRECTOR
El Timbre Suena
12.2019 - 12.2024
OPERATIONS MANAGER
Súper Conveniente, S.A.
11.2013 - 09.2024
BBA - Business Administration And Management
Universidad Francisco Marroquín
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