Marelyn Martinez

Project-focused professional supporting recruitment and hiring initiatives by coordinating processes, analyzing data, and developing practical tools. Actively contributes to strategic projects by providing insights and reports that support efficient, data-driven decisions.

Work directly with operational teams and Talent Acquisition Management, obtaining valuable feedback for:

• Developing technology solutions and predictive analytics.
• Interpretation and analysis of data to optimize performance.
• Identification of business patterns and trends.
• Leveraging data to improve internal practices and processes.
• Teamwork to facilitate the achievement of objectives.

Specialist in Talent Acquisition and Business Process Excellence. Focused on aligning processes and leading strategic continuous improvement projects, driving efficiency and innovation within the area. Responsible for developing advanced tools and reports that provide key information for decision-making.

• Constant updating of knowledge is necessary for the position.
• Identifying business trends using real data.
• Preparation and monitoring of the profitability analysis of the projects under responsibility.

In charge of the integral process of digital marketing for the medical sector in Guatemala, managing from creating websites, artwork, and visual content to editing videos for YouTube and translating content into English and German. Implemented SEO strategies and Google My Business optimization to improve online visibility. I led data analysis through Google Analytics and Search Console, generating detailed reports on campaign performance and applying adjustments to maximize ROI.

I supervised the billing and collection processes for services, ensuring efficient management of these processes. Furthermore, I also participated in rebranding projects, developing innovative strategies to renew the image of clinics and medical professionals, and improving their digital presence. Moreover, I created and optimized websites using tools such as SEO and On-Page optimization techniques, boosting the digital growth of these businesses in the market.

• Customer care and service.
• Performing Digital Marketing and Administrative tasks.
• Efficient completion of assigned tasks.
• Use of IT and technological systems.
• Preparation of reports and statements.