Marco Martinez
Commercial Management | Sales Leadership | Strategic Consultant | Speaker
Guatemala City
Summary
Results-driven commercial and sales leader with over 15 years of experience in B2B sales, B2C sales, commercial strategy, and team leadership. Proven track record of driving revenue growth, optimizing sales processes, and building high-performing teams in international markets. Adept at remote collaboration, cross-cultural communication, and leveraging technology to achieve business objectives. Passionate about mentoring, coaching, and delivering impactful results in a fully remote work environment.
Overview
10
10
years of professional experience
14
14
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
General Manager
Servimicoope
01.2024 - Current
- Lead nationwide foreign currency strategies, positioning the company as a market leader
- Manage remote teams to achieve sales targets and operational excellence
- Develop and implement data-driven strategies to optimize market performance
Sales Leader
BAC Credomatic
02.2022 - 01.2024
- Directed remote sales teams to exceed revenue targets across multiple regions
- Designed and executed sales strategies to drive customer acquisition and retention
- Provided coaching and mentorship to team members, fostering a culture of continuous improvement
Lecturer
Francisco Marroquin University
02.2021 - Current
- Teach courses on descriptive and inferential statistics, decision-making, and applied mathematics
- Deliver engaging virtual lectures to students and professionals, fostering critical thinking and problem-solving skills
Corporate Commercial Manager
Grupo UMA
01.2021 - 10.2021
- Spearheaded B2B sales initiatives, delivering tailored solutions to corporate clients
- Developed and executed commercial strategies to expand market share in the motorcycle industry
- Collaborated with cross-functional teams to align sales goals with corporate objectives
Regional Pre-Sales Engineer (Temporary)
TCL Communications
01.2020 - 07.2020
- Provided pre-sales technical support to telecom operators across Central America and the Caribbean
- Validated and optimized sales proposals to ensure alignment with client needs and market trends
Customer Service Assistant Manager
Samsung Electronics
02.2017 - 05.2019
- Supervised remote support teams for authorized service centers, ensuring compliance with regional KPIs
- Developed and implemented customer loyalty strategies, enhancing brand reputation and retention rates
Regional B2B Sales Manager
Claro Guatemala
05.2016 - 01.2017
- Led B2B sales teams to achieve corporate sales targets, driving revenue growth
- Enhanced corporate services by identifying and addressing client pain points
Commercial and Customer Service Manager
Enso Global
08.2015 - 04.2016
- Oversaw B2B commercialization efforts, ensuring alignment with corporate objectives
- Implemented customer service strategies to improve client satisfaction and loyalty
Education
Master’s Degree - Project Management
Da Vinci University of Guatemala
01.2014 - 12.2015
Electronic Engineer - undefined
San Carlos University of Guatemala
01.2001 - 05.2013
Skills
General Management
Certification
International Certification in Leadership Coaching – Europe Campus (Guatemala)
Accomplishments
- Improving B2B sales at 30% within six months managing 50 B2B executives for Claro Guatemala
- Closing deals with 10 companies during 2024 increasing 20% sales growth for Servimicoope
- Commercial and sales strategy for B2B sales in three countries increasing 12% sales growth for Grupo UMA
Timeline
General Manager
Servimicoope
01.2024 - Current
Sales Leader
BAC Credomatic
02.2022 - 01.2024
Lecturer
Francisco Marroquin University
02.2021 - Current
Corporate Commercial Manager
Grupo UMA
01.2021 - 10.2021
Regional Pre-Sales Engineer (Temporary)
TCL Communications
01.2020 - 07.2020
Customer Service Assistant Manager
Samsung Electronics
02.2017 - 05.2019
Regional B2B Sales Manager
Claro Guatemala
05.2016 - 01.2017
Commercial and Customer Service Manager
Enso Global
08.2015 - 04.2016
Master’s Degree - Project Management
Da Vinci University of Guatemala
01.2014 - 12.2015
Electronic Engineer - undefined
San Carlos University of Guatemala
01.2001 - 05.2013
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