María Fernanda Berganza Avelar
Guatemala,Guatemala
Summary
Motivated digital marketer and content creator that adds value to any organization in need of great collaboration, interpersonal and multitasking abilities. Meets tight deadlines and innovates with current trends and original content. Moreover, enthusiastic Personal Trainer and Nutrition student, committed to physical and emotional well-being of class members. Understands thoroughly how bodies move and function and clearly communicates. Orchestrates fun, energetic, and motivational exercise classes for students at basic, intermediate, and advanced levels. A creative, organized, persevering, responsible, honest, positive and enthusiastic woman that aims to be better every day.
Overview
5
5
years of professional experience
Work History
Online Personal Trainer and Digital Marketing
@creando.mi.mejor.version
Guatemala, Guatemala
01.2023 - Current
- Listened customers and adapted class content and instructions to meet needs and enhance fitness and engagement.
- Assisted clients in setting realistic exercise goals and tracking progress towards them.
- Demonstrated safe and proper exercise techniques to clients.
- Offered clients educational information and materials to help with nutrition, a healthy relationship with food and body, fitness, and stress management.
- Led, instructed and motivated individuals during workouts.
- Suggested exercise modifications to individual clients to avoid strain and injury.
- Evaluated customer feedback regularly in order to improve service quality.
- Provided recipe ideas that follow the anti inflammatory diet.
Digital Marketing and Content Creation
Yogi Super Foods
Antigua Guatemala, Sacatepéquez
09.2022 - Current
- Identified target audience and developed content to engage customers online.
- Content creation based on the company´s pillars for Facebook, Instagram, Tiktok, and YouTube.
- Researched competitive landscape and identified emerging trends.
- Created educational post on Shopify with performed keyword research, to optimize SEO rankings on major search engines.
- Created advertising campaigns in Meta Business Suite for Facebook and Instagram.
- Optimized existing ad campaigns by testing different approaches.
- Analyzed customer feedback and data to improve campaigns performance.
Commercial Model
IAM Model Management
Guatemala, Guatemala
03.2021 - Current
- Promoted diverse companies shuch as Tigo, Banco Promerica, Taco Bell, Nissan, Mc Donald´s, and Pollo Campero in Guatemala and Latin America.
- Communicated professionally via email and telephone when corresponding with agents or casting directors.
- Reviewed scripts prior to filming commercials or videos in order to ensure accuracy of product portrayal.
- Followed direction from clients regarding modeling poses, facial expressions, and wardrobe changes.
- Developed relationships with industry professionals such as photographers, designers, hair stylists.
- Maintained a professional attitude at all times while on set or in client meetings.
Costumer Service
Lyft bikes and scooters
San Francisco, United States Of America
07.2022 - 09.2022
- Tracked all customer interactions using internal software applications.
- Maintained a professional attitude while providing excellent customer service.
- Utilized computer systems such as Microsoft Office Suite for data entry purposes.
- Followed up with customers after calls to ensure satisfaction with service provided.
- Increased customer satisfaction ratings by effectively answering questions, suggesting effective solutions and resolving issues quickly.
- Kept records of customer interactions or transactions, thoroughly recording details of inquiries.
- Received incoming calls from customers and responded to inquiries about product features and benefits.
- Resolved customer complaints in a timely manner by addressing root causes of the issue.
- Updated databases with new and modified customer data.
Vacationer: Packing Area
Perfumerías Fetiche
Guatemala, Guatemala
11.2018 - 11.2018
- Inspected orders for accuracy by carefully reviewing containers, products, packaging and labeling.
- Wrapped and packaged items securely to minimize damage during shipping.
- Sealed containers or materials using glues, fasteners and tape.
- Engaged in conversation with customers to understand needs, resolve issues and answer product questions.
Education
Some College (No Degree) - Principles Of A Healthy Vegan Diet
Udemy
Online01-2024
Some College (No Degree) - Rebalance Your Hormones With Food And Lifestyle
Udemy
Online 01-2024
Some College (No Degree) - Breastfeeding Promotion, Protection And Support
UNICEF
Guatemala12-2023
Some College (No Degree) - Certification in Training Specialized in Women
INAF And ACAFFEM
Mexico11-2022
Some College (No Degree) - Nutrition & Psychological Disorders: An Integrativ
Udemy
Online06-2021
High School Diploma -
Liceo Secretarial Bilingue
Guatemala10-2018
Some College (No Degree) - World English Experience
Oxford University
United Kingdom 04-2017
Bachelor of Science - Nutrition And Dietetics
Universidad De San Carlos De Guatemala
GuatemalaSkills
- Food and nutritional education
- Strength Training
- Client Coaching
- Exercise Program Design
- Content creation
- Digital marketing Strategies
- Oratory
- Microsoft Word, Excel, and Power Point
- Canva & Genially
- Shopify blog posts
Affiliations
- Wellness podcast participation
- Weight training
- Healthy food developing
- Food technology and production
- Fitness magazine participation
- Traveling
- Photo and video creation
Accomplishments
- A nutrion article in Rhino Fitness Magazine publish in february 2024.
- Most listen podcast episode in Guatefitness Podcast, Spotify 2023.
- Volunteering at nutritional assistance for adults and children in Guatemala 2022.
- Vegan kitchen course for CUM 2022.
- Volunteering at nutritional assistance for abused children in Guatemala 2022.
- Honor at merit in Universidad de San Carlos de Guatemala 2019.
- Honor at merit in High School 2018.
- First place in World English Experience 2017.
Languages
Spanish
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Online Personal Trainer and Digital Marketing
@creando.mi.mejor.version
01.2023 - Current
Digital Marketing and Content Creation
Yogi Super Foods
09.2022 - Current
Costumer Service
Lyft bikes and scooters
07.2022 - 09.2022
Commercial Model
IAM Model Management
03.2021 - Current
Vacationer: Packing Area
Perfumerías Fetiche
11.2018 - 11.2018
Some College (No Degree) - Principles Of A Healthy Vegan Diet
Udemy
Some College (No Degree) - Rebalance Your Hormones With Food And Lifestyle
Udemy
Some College (No Degree) - Breastfeeding Promotion, Protection And Support
UNICEF
Some College (No Degree) - Certification in Training Specialized in Women
INAF And ACAFFEM
Some College (No Degree) - Nutrition & Psychological Disorders: An Integrativ
Udemy
High School Diploma -
Liceo Secretarial Bilingue
Some College (No Degree) - World English Experience
Oxford University
Bachelor of Science - Nutrition And Dietetics
Universidad De San Carlos De Guatemala
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