Luis Pedro Escobedo

In charge of developing and leading the execution of Hemlibra’s commercial strategy in the Affiliate, ensuring an integrated strategy across countries and teams, whilst leveraging the resources of the hemophilia network to maximize impact at the local level.

My main responsibilities are:

• Commercial Strategy Develop and Execution: Design and establish the commercial strategy for the product in charge within the Affiliate to achieve business plan.

• Utilization of Network Resources: Leverage the available resources in the network, Latam and/or Global to ensure maximum impact at the local level.

In this position I was responsible to develop the access strategy to improve patient access to our innovation portfolio in the public accounts, by leading initiatives within team as well as with external key stakeholders.

My main responsibilities were:

• Access Strategy Development: In charge for the creation and implementation of the strategy to gain new products in the public chanel, integrating other strategic areas such as policy and patient advocacy partners.

• Empowerment of the Account Team: Train and support the account team to remove barriers and resolve prioritized pain points in the patient and customer journeys.

I was responsible for leading the sales team to achieve the business plan through a smooth strategic plan execution, understanding key account needs and opportunities, and building strong relations with key stakeholders to co-create new solutions and empowering local team to achieve outstanding results.

My main responsibilities included:

• Sales Team Leadership: Guide and motivate the sales team to achieve and surpass business plan objectives.

• Strategic Plan Execution: Ensure the effective implementation of the strategic plan to meet business goals.

• Key Account Management: Identify and understand the needs and opportunities of key accounts to maximize their potential.

• Building Relationships with Key Stakeholders: Develop and maintain strong relationships with important stakeholders, collaborating to co-create innovative solutions.

• Empowering the Local Team: Foster the development of the local team, providing the necessary tools and support to achieve exceptional performance.

In this postilion I was responsible for developing the strategy for the Specialty Care portfolio in key LATAM markets, optimizing the portfolio throughout the region.

My main responsibilities were:

• Development of Product Strategy: Create and establish strategies for selected products based on market opportunities in key LATAM markets.

• Optimization of Specialty Care Portfolio: Optimize the Specialty Care portfolio across the region to ensure maximum performance.

• Understanding Affiliate Team Needs: Develop a clear understanding of the needs of the affiliate team and collaborate to maximize sales and resources.

• Execution of Global Strategy: Ensure the proper implementation of the global strategy in various countries in the region.

• Gathering Key Insights: Collect key insights and propose new strategies to help teams achieve their goals.

In charge of all the AbbVie tendering processes between public accounts, as well as to improve account management in terms of customizing commercial proposals, optimizing inventory levels, improving product rotation, etc. Also responsible for building strong relationships with key stakeholders such as the local distributor, hospital directors, health authorities in Minister of Health, etc.

My responsibilities included creating the marketing plan for the products in charge, assuring the correct
forecasting, developing strategies to increase penetration and adherence rates.

My responsibilities included creating the marketing plan for the products in charge, creating public campaigns in massive media channels, building strong relations with hospital’s key stakeholders and developing the strategy for Product Managers and Key Account Manager teams.