Luis R. Pinto
Business Administrator pecializing in Information Systems
Guatemala,GU
Summary
Experience as Director of Initiatives with a proven track record of working in the nonprofit management industry. Skills in nonprofits, negotiation, customer service, entrepreneurship, and strategic planning. Also, outstanding in organizing social projects and global marketing campaigns, improving church network engagement and event management. Expert in team motivation and problem solving, achieving significant project results. Strong business development professional with a Business Administration focused on Information Systems, Marketing, and Organizational Leadership.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Social Projects and Church Network Coordinator
Vida Real TV Church
Guatemala City, Guatemala
11.2023 - Current
- Coordinate activities for the social area staff as well as all social work projects.
- Visit churches in Central America.
- Generate and mantain the network of churches that need to acquire produced materials by Vida Real TV Church.
- Keep inventories and profitability of the study material project for Christian Churches.
- Manage the reproduction and distribution of materials for children, youth, marriages, and other ministry areas.
- Promote Vida Real TV content materials with other ministries and churches in Guatemala as well as in other countries in the region.
- Generate a projected agenda regarding social work projects.
- Enhanced network efficiency by implementing proactive monitoring and maintenance strategies.
- Developed comprehensive documentation for network configurations, policies, and procedures to streamline processes.
Regional Director Central America & The Caribbean
Global Leadership Network
South Barrington, Illinois
01.2011 - 12.2023
- Championed organizational culture change initiatives that fostered collaboration, innovation, and continuous improvement across all Central America and The Caribbean.
- Identify, select, and recruit potential Hosts leaders for the Global Leadership Summit (GLS).
- Build teams from 8-10 in a scale of 1-10 where 8-10 is excellent leadership based in a series of meetings to determine commitment, match values and other aspects to consider.
- Collaborated with cross-functional teams to develop new GLS products, meeting the local steering committee members of each team.
- Ensure that the local steering committee and functional leaders understand and take ownership of the GLS vision and mission.
- Consult with the steering committee and functional leaders (chairs, administrative managers, event managers, marketing directors, producers, and technical coordinators) to budget, market, plan, implement and produce a GLS that reflects God-honoring and inspiring excellence.
- Collaborate with local steering committee chairs and administrative managers to ensure that budgets, reporting, registrations, and other administrative requirements are handled quickly and efficiently.
- Maintain regular communications with the Global Leadership Network (GLN), providing ongoing strategic updates.
- Oversee regional marketing efforts for all of Latin America including Mexico, Central America, South America and the Caribbean in both languages, Spanish and English.
- Consult with the local steering committee chairs regarding the GLS budget to be submitted to GLN at the right time, considering the plans and strategies.
- Collaborate with local presidents to ensure that budgets, reports, records, and similar administrative information are submitted to GLN.
- Provide stories of impact and images that show the reach and achievement of objectives to GLN that reflects the spirit and outcomes of local GLS events.
- Delivered comprehensive training programs to build highly skilled teams capable of delivering on company goals and objectives related to: Production, Technical Coordination, Event Management and Marketing.
- Achieved notable improvement in the GLS brand recognition through execution of targeted public relations and community engagement initiatives.
- Led restructuring of regional management team to better align with goals and market demands in terms of excellence in the development of events.
- Spearheaded adoption of innovative technology solutions to streamline processes and improve both attendance at events and also generate retention of our clients or attendees.
Global Marketing Campaign Manager
Global Leadership Network
South Barrington, Illinois
11.2019 - 12.2022
- Design annual Global Leadership Summit (GLS) marketing campaigns globally to align with plans and strategies set by the Global Marketing Director.
- Create marketing collateral, consistent with the plan already set.
- Ensure successful adaptation of the campaign in each market, considering variations in local cultures, technical capabilities, local markets, prices and other culturally significant.
- Work closely with the Global Leadership Network (GLN) Marketing Manager in South Barrington, Illinois to implement the marketing campaigns and ensure implementation of global strategies.
- Optimized social media presence through tailored content strategies for each platform, growing organic reach and engagement.
- Developed strategic partnerships with industry influencers and media outlets to increase brand visibility and reach new audiences.
- Led the development of creative assets for campaigns including copywriting, design direction, and production coordination – resulting in consistent brand storytelling across all touchpoints.
- Cultivated relationships with industry thought leaders to secure guest blog posts and other collaborative opportunities.
- Managed cross-functional teams to execute integrated marketing campaigns, resulting in increased market share.
- Spearheaded search engine marketing initiatives that significantly improved organic rankings and drove website traffic.
- Maximized ROI on advertising budget by optimizing campaign strategies and targeting specific audience segments.
- Established a robust content calendar that kept campaigns fresh while maintaining a cohesive brand narrative across all channels.
- Conducted market research to identify new opportunities and target markets.
- Created and managed social media campaigns to increase brand engagement.
- Developed creative presentations, trend reports and product data sheets.
- Oversaw preparation of producing and marketing copy, images, videos, emails, and other collateral.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Wrote and distributed press releases to increase brand visibility.
Education
MBA - Organizational Leadership
Universidad San Pablo De Guatemala
Ciudad De Guatemala 09.2024 - Current
Bachelor of Science - Business Administration
Universidad Galileo
Ciudad De Guatemala01-2006
Bachelor of Science - Business Administration And Management
Universidad Francisco Marroquin
Ciudad De Guatemala11-2003
Skills
Project Coordination
undefinedHobbies
For more than 10 years I dedicated my free time to studying music both in conservatories and also receiving private lessons in piano, concert organ, alto saxophone and soprano saxophone.
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Accomplishments
TWO IMPORTANT ACCOMPLISHMENTS:
1. Supervision and monitoring in the creation of 2 educational christian books for children. The first book for ages 4 to 7 and the second one for ages 7 to 11. Both books are available for Christian churches that do not have a Sunday School program, or its equivalent to a Sunday Bible school for children. Even for Christian Ministries that work with children.
2. Creating of a mobile application: La Cumbre Global de Liderazgo (The Global Leadership Summit) in Spanish, for iOS and Android. With a reach of 250,000 users around the world in 98 countries. An application to help in personal growth and leadership.
1. Creación de 2 libros educativos para niños. El primer libro para edades de 4 a 7 años y el segundo libro para edades de 7 a 11 años. Ambos libros disponibles para iglesias cristianas que no tienen un programa de Escuela Dominical, o su equivalente a escuela bíblica para niños en día Domingo. Incluso para Ministerios Cristianos que trabajan con niños. Cada libro tiene una duración de 6 meses.
2.
Timeline
MBA - Organizational Leadership
Universidad San Pablo De Guatemala
09.2024 - Current
Social Projects and Church Network Coordinator
Vida Real TV Church
11.2023 - Current
Global Marketing Campaign Manager
Global Leadership Network
11.2019 - 12.2022
Regional Director Central America & The Caribbean
Global Leadership Network
01.2011 - 12.2023
Bachelor of Science - Business Administration
Universidad Galileo
Bachelor of Science - Business Administration And Management
Universidad Francisco Marroquin
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