Linette Boquin

Responsibilities:

• Develop brand strategy for the region.
• Aligned internal teams with brand guidelines, ensuring consistent representation of the brands across all countries and consumer touchpoints.
• Develop collaborative product roadmap and marketing campaigns.
• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
• Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
• Established performance metrics to evaluate campaign success, making data-driven adjustments as needed to optimize results.

Achievements:

• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
• Enhanced brand recognition by developing and executing targeted marketing campaigns as garment care and blenders campaign.
• Brand awareness by creating and maintaining a consistent message & visual identity across all platforms.
• Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
• Launch PowerXL in retail in LATAM market. Develop product assortment, marketing campaigns & assets, create digital platforms & social media process.
• Mentored team members, for professional growth and development within the department.

Responsibilities:

• Managed a cross-functional team to drive successful product launches and promotional campaigns.
• Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
• Achieved sales growth by identifying new business opportunities and implementing targeted trade marketing strategies.
• Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
• Manage & execute marketing budget.

Achievements:

• Successful product launches for black friday and holidays.
• Develop strategy, define & plan product launches, develop marketing campaigns for F21.
• Developed strong partnerships with key accounts, resulting in increased sales and market share.

Responsibilities:

• Brand strategy, product launches, develop & deployment of marketing campaigns, portfolio, price list, market share and S&OP for CCA.
• POS execution, develop and implement retail marketing strategies to increase sell out.
• Analyze P&L, strategy to achieve planing targets NS, GP and EBITDA in CCA.
• Manage & execute marketing budget.

Achievements:

• F18 NS +1% vs AOP, +10% vs AOP in EBITDA in CCA.
• F18 NS $ +.7M in product launches, in & outs $ +1.3M +72% vs LY, develop other categories as female depilation +89.9% vs LY & men´s shaving +13.9% vs LY in CCA.
• F18 develop 19 CCA SKU´s with UL for Puerto Rico not to depend on US inventory and sell direct from China.
• NS +49% vs LY.
• F17 increase NS $ +2.3M +18% vs LY in CCA.

Responsibilities:

• Responsible of P&L, NS, GP, & EBITDA in Mexico.
• Develop brand strategy for each client and channel, market share, portfolio and price list for Mexico.
• Define product launches & develop-execute marketing campaigns.
• POS execution, people management and trade marketing.
• Manage marketing budget.

Achievements:

• Increase F17 NS +23% vs AOP, EBITDA +13% vs AOP and +142% vs LY in Mexico.
• Develop Coppel direct shipment business model, saving distribution expenses and increasing the GP. NS $ +2.7M YTD, becoming most important KA in Mexico, with a GP of 39%.
• Develop new product strategy to increase GP in Walmart for F18 with a GP of 45%.
• Remington #1 brand in share of market in personal care Mexico.

Responsibilities:

• Develop new business, gain new customers, review product assortment, gain white spaces.

• Support KAM in countries to develop business identifying gaps in existing market.

• Strategy and tracking of the P&L kiosk channel.

Achievements:

• Launch and develop first Remington store in the world.

• Develop second Remington store, total of 16 kiosk and 2 stores.

• Grow kiosk channel in the region, NS represent the 10% of CA with a GP of 70%.

Responsibilities:

• Responsible of the P&L, NS, GP, and EBITDA in Honduras.
• POS execution.
• People management and S&OP.

Achievements:

• Increase trend of NS, GP, and EBITDA in Honduras.
• Create kiosk channel.
• List new key accounts as Ladylee and Unicomer.

Responsibilities:

• Provided exceptional customer guest service by promptly addressing inquiries, ensuring a high level of satisfaction among clientele.
• Responsible of stores exhibition, planogram, merchandise restock and inventory control.
• Responsible of making closings and deposits of the day. Sorted and organized files, spreadsheets, and reports.
• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.

Achievements:

• Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
• Gained hands-on experience in retail and expanding skill set.
• Maintained accurate records of financial transactions for ease of reference in budget analysis or audits.
• Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.