Lindsay del Valle
Director Of Content
Antigua Guatemala,SA
Summary
Dynamic Director of Content with 5 years experience; currently leading the Content Department at Constellation Marketing, a top-ranked content and SEO agency for law firms. My strategic vision and leadership have been instrumental in positioning the agency within the top 10 content marketing agencies in Atlanta and securing the #2 rank among 800 candidates for best SEO agencies specializing in legal content.
Overview
14
14
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Director of Content
Constellation Marketing
2 2023 - Current
- Creating top-notch SEO marketing content for law firms in U.S and Canada
- Responsible for producing over 500 monthly content pieces, including website core pages, blog posts, legal articles, and press releases for more than 80 clients
- Manage multiple social media accounts, email marketing campaigns, and website content for all clients
- Train and oversee team of 15 editors and content creators
- Designed and implemented internal Editor Training Program to measure content quality and ensure excellence across all platforms.
- Consistently met deadlines while maintaining high-quality output, even under tight timelines or budget constraints
- Established key performance indicators to measure content effectiveness and drive continuous improvement
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines
- Edited and revised wide array of content for accuracy, clarity and consistency
Director of Content
Spanish Academy
10.2020 - 02.2023
- Overlook entire content marketing strategy, starting with topic choice, alignment of business and marketing goals, quality standardization, and content prioritization
- Manage and organize all editorial flows and marketing assets
- Direct content editors, copy editors, content designers, and team of writers.
Managing Editor
Spanish Academy
12.2019 - 10.2020
- Manage and oversee the content produced for Spanish Academy
- Edit all articles, blog posts, and ebooks
- Develop optimization strategies for brand relevance, create style guidelines to streamline brand voice, and enhance SEO procedure for higher exposure
- Direct a team of remote content writers.
Content Writer
Spanish Academy
08.2018 - 10.2020
- Create SEO thought-leadership content
- Engage readers with well-researched, informative and entertaining blog posts
- Maintain a cohesive brand voice in my work
- Proficient use of CMS Wordpress.
Content and Product Writer
Mummy Couture
05.2018 - 02.2019
- Boost and develop customer interaction with fashion and mom-lifestyle blog
- Write and publish original, high-quality content on a monthly basis
- Design graphics to cultivate leads and sales of products from readers
- Use Tailwind to schedule appropriate, high-interest pins on Pinterest and achieved branded content 'A Favorite of the Week'
- Increase traffic to the company's website through SEO and engaging content, descriptors, and consistent, popular keywords.
English Second Language Teacher
VIPKid
08.2016 - 02.2019
- Utilize TPR, modeling, supplementary tools, and level-appropriate output to engage student learning
- Convert on average 15% of Free Trial Class students into Paying Members through excellence, patience, and high-energy
- Manage classroom through reward systems and efficient pacing and timing for each lesson
- Maintain a consistent 5-star rating, given by students and family members.
Primary School Teacher
Robert Muller L.I.F.E International School
02.2015 - 05.2016
- Worked as a 3rd grade teacher, creating creative and fun lessons that corresponded with curriculum standards
- Through CAFE and Daily 5, every student increased their reading level and confidence in Independent Reading
- Writing skills were reinforced through 6+1 Writing Traits, which were applied through images (and graphic organizers), games, and writing projects
- We followed Chicago's Everyday Math Program to build mathematic awareness and to connect the relative math concepts to everyday experience of the students.
ESL and Primary School Teacher
Atitlán Multicultural Academy
09.2010 - 06.2012
- Enforced rules for behavior and established procedures for maintaining order; observed and evaluated students' performance and development; prepared, administered, and graded tests and assignments; met with parents and guardians to discuss student progress; enforced administration policies and rules governing students; planned and supervised class projects, field trips, or other experiential activities; and attended staff meetings and activities on a regular basis.
ESL Tutor to Mentors
MAIA Impact
09.2010 - 08.2011
- Worked as an ESL Teacher for Mentors
- In the course, I focused on life skills, literacy, and vocational English; improved students' beginner-level reading, writing, listening and comprehension skills; communicated 70% in English and 30% in Spanish during lessons and activities; and developed and implemented games and interactive lessons that were tailored to the class's needs.
Education
Master of Arts - MA (In progress) - Communication
Ohio University
02.2023 - 05.2024
Bachelor's Degree - French, Psychology, Linguistics
Ohio University
01.2003 - 05.2008
Art History, Criticism and Conservation - undefined
Leipzig University
01.2004 - 05.2004
Skills
Strategic content planning
Content production and governance
Skill development
Exceptional attention to detail
Expertise in managing multiple, high-stakes projects concurrently
Flourishes in both independent and team settings
Team leadership
Creative direction
Social media management
Video editing
Content strategy
Excellent communication
Certification
Content Strategy for Professionals: Engaging Audiences Certificate
Timeline
Master of Arts - MA (In progress) - Communication
Ohio University
02.2023 - 05.2024
Director of Content
Spanish Academy
10.2020 - 02.2023
Managing Editor
Spanish Academy
12.2019 - 10.2020
Content Writer
Spanish Academy
08.2018 - 10.2020
Content and Product Writer
Mummy Couture
05.2018 - 02.2019
English Second Language Teacher
VIPKid
08.2016 - 02.2019
Primary School Teacher
Robert Muller L.I.F.E International School
02.2015 - 05.2016
ESL and Primary School Teacher
Atitlán Multicultural Academy
09.2010 - 06.2012
ESL Tutor to Mentors
MAIA Impact
09.2010 - 08.2011
Art History, Criticism and Conservation - undefined
Leipzig University
01.2004 - 05.2004
Bachelor's Degree - French, Psychology, Linguistics
Ohio University
01.2003 - 05.2008
Director of Content
Constellation Marketing
2 2023 - Current
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