Josue Amaya
Guatemala
Summary
Accomplished marketing professional with twenty years of demonstrated success developing and implementing strategic approaches to drive FMCG market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
11
11
years of professional experience
Work History
Brand Manager, C&C CARICAM
PEPSICO
Guatemala, Guatemala
10.2021 - Current
- Leading Gamesa brands management for one of the most important region of the company. owner of digital and brand consumer centric strategy, developing promotions, managing innovations agenda & budget owner.
- Created innovative campaigns based on TCP (Pepsico Method) leveraging digital channels to reach target audiences for Chokis & Emperador Brands.
- Developed and implemented strategic brand plans to increase market share, revenue and profitability.
- Collaborated with cross-functional teams to ensure successful execution of brand initiatives.
- Provided strategic recommendations for product development based on market research findings.
- Monitored industry trends and competitor activities to inform business decisions.
- Colaborate with supply chain planners to forecast demand or create supply plans.
Field Marketing Manager, C&C NCAM
PEPSICO
Guatemala, Guatemala
06.2017 - 10.2021
- Responsible of Gamesa brands management, marketing strategy for the region, pricing strategy & budget owner.
- Developed innovative strategies to increase brand awareness.
- Conducted market research to identify customer needs and preferences.
- Supervised a team of field representatives to ensure successful execution of tasks.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Collaborated with other departments to coordinate strategic marketing activities.
Field Marketing Coordinator Salty Snacks NCAM
PEPSICO
Guatemala, Guatemala
08.2013 - 06.2017
- Responsible of marketing and trade marketing for global and local relevant salty brands. Pricing strategy & budget owner of global an local relevant brands in GT & SV.
- Monitored campaign performance to measure success and identify areas for improvement.
- Collaborated with sales team to ensure alignment between field marketing activities and sales goals.
- Assisted in the development of brand awareness initiatives such as trade shows, conferences, and events.
- Researched competitive landscape and monitored competitor activity in order to inform strategies accordingly.
Brad Manager Sweet Cookies Category CAM
CMI
Guatemala, Guatemala
07.2013 - 07.2014
- Leading sweet cookies brands marketing strategy for the region (Can-Can & others), owner of innovations stage gate process, brands campaigns, and budget spend.
Education
Participant, Digital Marketing Strategy -
HARVARD EXTENSION SCHOOL
Boston, USA10-2019
MBA -
REY JUAN CARLOS UNIVERSITY
SPAIN01-2019
Bachelor’s Degree in Computer Science And Marketing Management -
GALILEO UNIVERSITY
GUATEMALA01-2015
Business Administration And IT Technician -
GALILEO UNIVERSITY
GUATEMALA01-2013
Advanced Business English Course By PepsiCo - English-as-a-Second-Language Education
ROSETTA STONE
ON LINE01-2018
Skills
- Marketing Expertise
- Brand Strategy
- Digital Marketing
- Audience Segmentation
- Social Media Campaigns
- Campaign Planning
- Promotion Development
- Communications Strategy
- Product Positioning
- Budget Formulation
- Sales Support
Accomplishments
1. "Won Best Innovation Prize in 2018, achieving double-digit growth for Chokis brand."
2. "As FMKT Salty Coordinator, achieved double-digit growth for Tortrix brand in 2016, winning the Best Execution Prize."
Timeline
Brand Manager, C&C CARICAM
PEPSICO
10.2021 - Current
Field Marketing Manager, C&C NCAM
PEPSICO
06.2017 - 10.2021
Field Marketing Coordinator Salty Snacks NCAM
PEPSICO
08.2013 - 06.2017
Brad Manager Sweet Cookies Category CAM
CMI
07.2013 - 07.2014
Participant, Digital Marketing Strategy -
HARVARD EXTENSION SCHOOL
MBA -
REY JUAN CARLOS UNIVERSITY
Bachelor’s Degree in Computer Science And Marketing Management -
GALILEO UNIVERSITY
Business Administration And IT Technician -
GALILEO UNIVERSITY
Advanced Business English Course By PepsiCo - English-as-a-Second-Language Education
ROSETTA STONE
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