JORGE ESPINA
Remote Marketing & Brand Manager
Guatemala,GU
Summary
Marketing & Brand Manager with 10+ years of experience leading growth, go-to-market strategies, pricing, and brand development for multinational corporations, startups, and consumer brands across Central America. Proven track record in consumer insights, business development, digital marketing, operations, and revenue growth. Founder & CEO with hands-on experience building and scaling a fast-growing dark-kitchen brand. Open to remote international roles.
Overview
11
11
years of professional experience
1
1
Certification
2
2
Languages
Work History
Founder & CEO
VFF (Vegetarian Fast Food)
07.2023 - Current
- Built and launched a consumer food brand from zero, from brand identity to go-to-market execution.
- Led brand positioning, pricing strategy, cost structure and margin optimization.
- Designed digital marketing, promotions and brand storytelling strategies.
- Managed dark-kitchen operations and partnerships with delivery platforms.
- Developed strategic alliances and community-based marketing initiatives.
- Hybrid
Business Development & Sales Consultant – Organizational & Financial Solutions
PDC Latin America
05.2021 - 08.2024
- Led B2B sales and consulting of POS software, recruitment services and internal communication platforms.
- Delivered organizational diagnostics and 360 talent assessments for corporate clients.
- Built long-term client relationships and managed full sales cycles.
- Advised clients on digital transformation and performance improvement.
Key Account Manager & New Business Development Lead
Super Tap Tap
05.2021 - 09.2023
- Led strategic account acquisition and new business development across Central America.
- Designed commercial policies and go-to-market strategies for new service launches.
- Developed revenue growth initiatives and managed key accounts.
Sales & New Business Manager
Samplia
06.2019 - 04.2020
- Developed go-to-market strategies for consumer activation and market research services.
- Designed new service offerings using mobile app-based consumer testing.
- Implemented pricing models and customized commercial policies.
Client Services Executive | Consumer Insights & Strategy
Nielsen
09.2015 - 01.2019
- Led commercialization of retail, shopper and pricing analytics solutions.
- Created executive strategic presentations for key corporate accounts.
- Generated over USD $300K in incremental revenue through strategic account growth.
Marketing Intelligence & Pricing Specialist
Telefónica (Movistar)
07.2014 - 04.2015
- Developed pricing strategies for new mobile devices and service plans.
- Led market research projects and competitive intelligence analysis.
- Created commercial briefs for sales and distribution teams.
Education
MBA – Master of Business Administration - Business Administration
UNIS Business School
Guatemala12-2019
Marketing And Advertising -
Universidad Rafael Landívar
Guatemala City, Guatemala 05.2001 -
Skills
Brand strategy development
Certification
Advertising
TOOLS
Excel, Google Sheets, CRM Tools, Digital Marketing Platforms, Market Research Tools, POS Systems
Hiking
I am an active volcano hiker and outdoor enthusiast. I have successfully completed climbs of Pacaya Volcano, Ipala Volcano, and Acatenango Volcano, including high-altitude and overnight ascents. These experiences have strengthened my discipline, endurance, risk management, planning skills, and mental resilience qualities I consistently apply to professional challenges and long-term projects.
Timeline
Founder & CEO
VFF (Vegetarian Fast Food)
07.2023 - Current
Business Development & Sales Consultant – Organizational & Financial Solutions
PDC Latin America
05.2021 - 08.2024
Key Account Manager & New Business Development Lead
Super Tap Tap
05.2021 - 09.2023
Sales & New Business Manager
Samplia
06.2019 - 04.2020
Client Services Executive | Consumer Insights & Strategy
Nielsen
09.2015 - 01.2019
Marketing Intelligence & Pricing Specialist
Telefónica (Movistar)
07.2014 - 04.2015
Advertising
10-2013
Marketing And Advertising -
Universidad Rafael Landívar
05.2001 -
MBA – Master of Business Administration - Business Administration
UNIS Business School