Jessica Johnson
US Citizen
Guatemala City,GU
Summary
Dedicated professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Business Intelligence Manager | Global Foods Group
PepsiCo
09.2021 - Current
- Develop a detailed, strategic analytical framework to measure the market across the globe
- Delivers data and analyses support to brands, fields, commercial teams, directors, VPs, etc
- Deep dive analysis per business unit/country/channels/regions
- Provide ad-hoc analysis on various marketing, merchandising or strategic initiatives as necessary
- Lead all reporting regard the performance of the category, manufacturers, brands deliver to senior stakeholders for high-level
Business Intelligence Manager | Latin America
PepsiCo
07.2020 - 09.2021
- Develop a detailed, strategic analytical framework to measure the market across the region
- Contribute to the Mapping of the course of growth through strategic analysis supporting brands, commercial teams, directors, VPs, etc
- Lead Monthly Coverage Process for all food categories across LATAM according to Global Protocol to ensure the quality
- Lead all reporting regard the performance of the category, manufacturers, brands deliver to senior stakeholders for high-level understanding of impact of initiatives across Latin America
Sr. Coordinator Business Intelligence | LATAM
PepsiCo
10.2018 - 07.2020
- In charge of analytics for the 3 business units: Frito Lay (Salty Snacks), Gamesa (Cookies & Crackers) and Quaker (Morning nutrition)
- Develop a detailed, strategic analytical framework to measure the market across the region
- Manage marketing performance measurement and predict market trends
- Delivers data and analyses support to brands, fields, commercial teams, directors, VPs, etc
- Analytics and Models input (Media ROI, PGM, Innovation, etc)
- Ensure negotiations and contracts with Nielsen
- Deep dive analysis per business unit/country/channels/regions
- Provide ad-hoc analysis on various marketing, merchandising or strategic initiatives as necessary
- Lead all reporting regard the performance of the category, manufacturers, brands deliver to senior stakeholders for high-level understanding of impact of initiatives across Latin America
Analytics and Consumer Insights | CARICAM
PepsiCo
03.2017 - 10.2018
- In charge of analytics for the 3 business units: Frito Lay (Salty Snacks), Gamesa (Cookies & Crackers) and Quaker (Morning nutrition)
- Develop a detailed, strategic analytical framework to measure the market
- Build dashboards and reports for weekly, monthly and quarterly distribution to senior stakeholders for high-level understanding of impact of initiatives
- Provide ad-hoc analysis on various marketing, merchandising or strategic initiatives as necessary
- Reporting and communication of SOM per bussines unit /country (flash and scorecards)
- Ensure negotiations and contracts with Nielsen, Kantar and D&N
- Deep dive analysis per BU/country/channels/regions
- Identify growth opportunities for the 3 BUs
- support in the JBP with Discovery presentations for top clients
- Supports revenue Management with data input for pricing process (Caricam)
- Delivers data and analyses support to brands, fields and commercial teams
- Delivers regular reporting for Nielsen, Kantar and Scandata services (up to 30 databases)
- Ensures regular analytical presentations and deep dives for every market/Channels
Consumer Insights | CARICAM
PepsiCo
08.2015 - 02.2017
- In charge of market studies for the 3 business units:, (Salty Snacks), Gamesa (Cookies & Crackers) and Quaker (Morning nutrition)
- Ensuring thorough understanding of position’s requirements at the briefing stage by proactively raising relevant questions and collecting critical information to make the right decision in what type of study make
- Supervision of the various consumer and shopper studies
- Support in the design and review of questionnaires and topic guides to ensure the goals and needs of internal customers
- Support Sales, Marketing, Operations, Research & Development with the various projects related to Research to ensure that they have updated information and data necessary to carry out their strategies
- Maintain databases and queries related to market share analyses for all business units
- Analyze/prepare/distribute monthly market share reports to management
- Using data of Nielsen and D&N
Client Service Executive | Central America
The Nielsen Company
05.2014 - 07.2015
- Analyze market information, such as market shares changes, market trends and so on for Central America countries
- Developing strong relationships with key stakeholders in areas such as Marketing, Brand Management, Consumer Insight & Sales
- Present key insights around strategic trends
- Delivering strategic insights that will help clients grow their categories and brands, by analyzing and utilizing data on what consumers buy (retail measurement)
- Identify business opportunities through capitalizing on client needs as well as through cross-country analysis
- He main activity is to give strategies to companies of massive consumption to grow their brands against their competition
- I am in charge of 5 accounts: Pepsico Foods, ICASA, Lala Foods, Colombina and PDC Group
Trainee | KCP
Kimberly-Clark
01.2014 - 05.2014
- In charge of:
- Control of the budget for the Safety category of Latin America Operation (LAO)
- Search of new segments for LAO
- CBT´s
- Analysis of innovation products
- Market study
- SKU´s rationalization for LAO
Education
Bachelor - Business Administration, entrepreneurship
University Francisco
01.2010 - 01.2013
Skills
Business intelligence analysis
Workflow Analysis
Data Mapping
Competitive analysis
Attention to Detail
Timeline
Business Intelligence Manager | Global Foods Group
PepsiCo
09.2021 - Current
Business Intelligence Manager | Latin America
PepsiCo
07.2020 - 09.2021
Sr. Coordinator Business Intelligence | LATAM
PepsiCo
10.2018 - 07.2020
Analytics and Consumer Insights | CARICAM
PepsiCo
03.2017 - 10.2018
Consumer Insights | CARICAM
PepsiCo
08.2015 - 02.2017
Client Service Executive | Central America
The Nielsen Company
05.2014 - 07.2015
Trainee | KCP
Kimberly-Clark
01.2014 - 05.2014
Bachelor - Business Administration, entrepreneurship
University Francisco
01.2010 - 01.2013