Isabel Ortiz

International News & Regional Strategy

• Directed coverage of U.S. politics, economics, and international affairs, upholding high journalistic standards.
• Supervised the editorial department and contributor network to deliver timely, high-quality output.
• Managed editorial lifecycle and digital content strategy, enhancing website operations and user experience.
• Drive platform growth and audience engagement through data-driven content decisions.
• Analyzed North American news with focus on socio-economic impact across Latin America, informing editorial direction.

• Managed and published over 240 print-edition articles in three months, ensuring 100% accuracy and SEO for cross-platform accessibility.
• Delivered nightly digital publication tasks ahead of strict deadlines-including late shifts until 23:00-and played a central editorial role during the San Fermín festival by editing high-traffic news for timely online readership. Enhanced article visibility through improved headlines, targeted metadata, and SEO-driven adjustments.
• Prepared, edited, published print-edition content for web, verifying accuracy, optimizing for SEO, aligning across digital, print platforms.
• Coordinated with development team to maintain rigorous editorial standards, ensuring consistency and technical accuracy across platforms.

• Produced and managed interviews with expert journalists and foreign correspondents across Africa, Ukraine, China, Taiwan, the Dominican Republic, and Haiti, expanding platform's global reach.
• Led the full interview production cycle: research, question design, pre-interview coordination, technical setup, recording, and editorial supervision.
• Secured and conducted high-profile interviews with correspondents covering global conflict zones and geopolitical shifts, enhancing platform's reputation for authoritative insights.
• Developed the project from a university thesis into a fully operational digital media outlet, overseeing editorial planning, production workflow, and research.
• Pitched platform to Spanish media groups, attracting interest from Grupo Vocento as a viable investment opportunity; delivered a compelling final presentation with strong editorial and financial strategy.

• Led editorial and community management for digital writing platform, promoting accessible storytelling and creative expression.
• Managed full editorial workflow, including editing, publishing, scheduling, and enforcing quality standards across platform.
• Revitalized inactive Twitter account, transforming it into Tenet's second most engaged channel after Facebook.