Elisa Ajosal
Guatemala City,01
Summary
Innovative Senior Creative Designer with experience spanning across various creative mediums. Strengths include strong conceptual abilities, design thinking, and leading design teams to create visually compelling solutions that meet strategic business objectives. Contribute significantly in previous roles by leveraging creative skills to drive brand identity and increase customer engagement.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Creative
DDB Centro
Guatemala, Guatemala
03.2023 - Current
- Lead creative initiatives for digital and traditional advertising campaigns for Abi Inbev Brands like Cerveza Corona, Cerveza Modelo, Michelob Ultra and others.
- Manage the creative and design team to deliver impactful brand messages.
- Build Creative Festival ideas, writing cases, and managing design team to create boards of global quality.
Senior Creative
Featmia
Guatemala, Guatemala
08.2022 - 03.2023
- Directed creative strategy for Tigo, the most important telecommunication brand in Guatemala, enhancing client engagement with creative ideas.
- In charge of consistently bringing creative ideas for digital engagement and local festivals.
Creative
DDB Centro
Guatemala, Guatemala
02.2021 - 07.2022
- Managed design team and crafted creative ideas for CBC and all its brands like Pepsi, 7 Up, Lipton and others.
- In charge of regional and local communication in all platforms.
Copywriter
Ogilvy Guatemala
Guatemala, Guatemala
02.2017 - 03.2021
- Started my creative journey learning how to ATL campaigns with Claro.
- Grew inside the company and became the copywriter responsible for Malher, Coca Cola, Shell, and pitches.
Education
Bachelor in Communications - Advertising
Universidad San Carlos De Guatemala
Guatemala01-2024
High School Diploma -
Instituto Guatemalteco Americano
Guatemala10-2012
Skills
- Film production
- Guitar proficiency
- Creative writing
- Adobe software proficient
- Skilled at AI platforms
Accomplishments
- Young Lions Guatemala Gold Winner 2024
- Ojo de Iberoamérica Shortlist Winner 2023
- Young Lions Guatemala Gold Winner 2021
- Young Lions Guatemala Shortlist Winner 2020
Affiliations
- Hobbyist illustrator
- Thriller writer
- Composer and songwriter
- Poetry writer
Certification
- Advertising diploma
- Craft diploma
- Creative processes
Languages
Spanish
First Language
English
Upper Intermediate (B2)
B2
About me
- I have a passion for creative competitions at festivals like Cannes, where I actively develop innovative ideas and concepts to push the boundaries of advertising.
- I've worked with the Women’s Circle in Guatemala to promote the inclusion of more women in the advertising community.
- I am passionate about inspiring young people, which motivates me to give guest lectures at universities.
- I enjoy nature and culture, which is why I love hiking, exploring gastronomy, and learning about new cultures.
Timeline
Senior Creative
DDB Centro
03.2023 - Current
Senior Creative
Featmia
08.2022 - 03.2023
Creative
DDB Centro
02.2021 - 07.2022
Copywriter
Ogilvy Guatemala
02.2017 - 03.2021
Bachelor in Communications - Advertising
Universidad San Carlos De Guatemala
High School Diploma -
Instituto Guatemalteco Americano
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