Matthew Nadle

Tasked with leading full funnel marketing strategies and budgets for awareness, acquisition and retention to find exponential growth and penetration.

• Managing and leading a team of 9 including developers, designers and marketers ensuring success and alignment.
• 70% Revenue Growth YoY (2020-2021)
• 120%+ Increase in returning customer rates
• 80%+ Subscriber list growth
• 150% Affiliate channel growth YoY (2020-2021)
• 30% increase in conversion rates & 15% decrease in bounce rates.
• 2022 full rebranding launch.

Tasked with building the marketing & e-commerce department and strategy by establishing channels to be involved within the Marketing Mix:

• Introduced the e-com channel to the company growing revenues by 15% in the first year.
• Led to a strategic logistical alliance to decrease shipping cost by 20%.
• In-store marketing initiatives for the companies 3 locations.

As founder of WUP Guatemala, an e-commerce dropshipper, successfully built the business by leading the commercial/sales department.

• Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
• Acquired 40+ strategic partnerships with leading Guatemala retailers.
• Successfully built a catalogue of over 5,000 items through partnerships.
• Led a team of 3 salesmen in a driven and motivated culture.

• Prepared weekly updates and reports to track growth and success rates of marketing campaigns from Social Media initiatives.
• Assisted in managing social media channels.
• Created engaging content for Pinterest, Facebook and Instagram.
• Contributed to Search Engine Optimization strategy by creating the "Do It Yourself" landing page containing keyword planning for organic growth.