BYRON CABRERA
Digital Transformation Accelerator
Guatemala City,GU
Summary
Driven marketing professional with +20 years of progressive experience helping businesses succeed in challenging markets. Knowledgeable about campaign development, product launches and customer engagement. Looking for a challenging new role with a progressive organization.
Overview
6
6
Certifications
9
9
years of post-secondary education
11
11
years of professional experience
Work History
Country Manager
Facebook ASP Program / Cisneros Interactive
Guatemala, Guatemala
03.2018 - Current
- Launched Facebook's ASP program in Guatemala, Costa Rica & Panamá in 2018.
- Used coordination and planning skills to consistently achieve quarterly revenue goals according to Facebook and Cisneros quota planning.
- Led a team of high performance marketing and business experts to exceed yearly sales goals with a 125% of accomplishment in 2019 and 122% in 2020.
Regional Digital Strategy and Marketing Manager
CMI
Guatemala, Guatemala
08.2015 - 02.2018
- Led and delivered results of the first digital marketing transformation program which led to determine the digital adoption status and defined a roadmap with 21 action items to accelerate the company's digital transformation.
- Defined and developed detailed campaign reports and digital marketing strategies, communicating key findings and business impact to senior management.
- Led the first fully integrated for Embutidos Toledo Fiambre Campaign which generated a 30% increase in Brand Awareness with a 53% optimization of the marketing budget.
- Presented and developed the first phase of the Digital Transformation Process for Casa Del Pollo leading to the opening of 9 new stores with a $300 budget in digital marketing.
Digital Strategy Director
el taier DDB
Guatemala, Guatemala
07.2010 - 07.2015
- Launched the agency's digital unit in august 2010 and built a team of 11 digital experts who served more than 17 advertisers by 2011.
- Grand Effie and Gold Effie Awards for La República del Cuate Brahva in 2011 campaign which was also awarded as ABinBev Digital Leadership Award.
- Built Budweiser's digital promotional platform www.budweisertelleva.com which won the golden Effie Award in 2013 for its results in digital.
Education
BBA - Management
National Business School
Florida 10.2015 - 10.2016
No Degree - Advertising
UFM
Guatemala 01.1998 - 10.2005
Skills
Strategic Planning
Certification
Facebook Certified Media Planning Professional
Timeline
Facebook Certified Media Planning Professional
03-2021
Facebook Certified Media Buying Professional
03-2021
Facebook Certified Marketing Associate Expert
03-2021
Facebook Certified Lead Trainer
02-2021
Facebook Certified Creative Strategist
06-2020
Country Manager
Facebook ASP Program / Cisneros Interactive
03.2018 - Current
Innovation Associate Certification
10-2016
BBA - Management
National Business School
10.2015 - 10.2016
Regional Digital Strategy and Marketing Manager
CMI
08.2015 - 02.2018
Digital Strategy Director
el taier DDB
07.2010 - 07.2015
No Degree - Advertising
UFM
01.1998 - 10.2005
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