Andres Melgar

I'm a driven and ambitious individual who focuses on brand growth and development. I have strong leadership skills and aim to inspire and support a team of equally motivated and dynamic individuals.

• CEO USAID, 01/01/21
• Amazon On-Line Sales Diploma, Seminarium Internacional, 01/01/09
• Marketing and Sales Diploma, Dale Carnegie, 01/01/07
• Dale Carnegie 6 Month Course Diploma, Service Quality Institute, 01/01/07
• Leadership and Customer Service Diploma, University of Michigan, 01/01/06
• Branding Seminar: Construction and Development of a Successful Brand, Asociacion de Gerentes de GT, 01/01/05
• Merchandising, Sales and Promotions, 01/01/05

• Took the brand's sales to the next level: 14x (2014 - Current).
• Positioned Productos Roland as the 3rd most important brand in supermarket chains (2022).
• Opened new markets: Venezuela and DR (2021).
• Business Process Reengineering (2023).
• Brand facelift: Fanny (2022).
• Enhanced Can Can sales throughout CA5 (2014).
• Maximized sales: Salted Cracker Segment (2013).
• Created and developed the sweet and salty cookie Club Max (2013).
• 3 million liters in sales for the white rum category (2011).
• Developed and launched the new brand image for Botran VIP (2010).
• Achieved 9% cost reduction for glass bottles (2009).
• Launched and positioned Carnaval throughout CA5. Today it is one of the top soft drink brands in C.A. (2008).
• Developed brand extensions for Super Cola (2006).
• Part of the first BTL division in Guatemala (2005).