Andrea Martinez

• Drove scalable growth towards the adoption of robot delivery at US universities across 35+ existing and new campus markets, maintaining a 1:1 relationship with university contacts to develop unique awareness strategies, including printed collateral, in-person events, sponsored promotions, campus and local media. Prioritized incremental revenue and gross profit contribution to manage campaign requests.
• Developed national campaigns to drive conversion to our existing customer base. Leveraged data science and marketing technology to create the company’s first programmatic campaigns based on personalized user data resulting in the most successful incremental revenue campaign at scale (357% above average campaigns).
• Utilized data infrastructures to analyze and adjust marketing strategies from sending 100+ campaigns per quarter to focusing on lower frequency high-impact campaigns. Successfully moved the team from a high-cost team to bringing in over 6-figures in incremental revenue in two quarters.
• Led the implementation of an internal marketing tracking system to unify workflow, optimize processes and automate data sharing to work better cross-functionally across business development, data, operations, and on-site teams.
• Developed a weekly Marketing Revenue Report to communicate high level insights and progress towards OKRs to C-suite executives.
• Spearheaded brand strategies for thought-leadership pieces, including Black History Month and Women's History Month.

• Responsible for driving middle-funnel conversion & retention for over 1MM users at 180+ campuses through national delivery campaigns focused on student tentpoles, while managing a $3MM budget.
• Worked cross-functionally with CSM’s, brand, creative, research, CRM, legal, engineering and product teams to project manage the creation of omni-channel digital marketing campaigns.
• Tracked communications strategies, advertising campaigns and marketing approaches to measure progress towards KPI's
• Spearheaded testing new channels (SMS, influencer marketing, paid ads) for target college student demographic and successfully implemented by getting cross-functional buy-in. Channels are still used at the company now.

• Tapingo was acquired by Grubhub in November 2018
• Managed and executed all strategic acquisition and migration marketing for over 1 million users from Tapingo to Grubhub.
• Successfully transitioned 78% of active users and 115% of overall expected users by project managing the strategy, research, messaging, digital and physical marketing creation, QA, bug investigation/tracking, cross-functional team integration to ensure cross communications of all marketing initiatives and changes, and follow up programming.
• Continues job responsibilities from previous role.

• Responsible for 180+ campuses full-funnel growth initiatives from graphic design creation, developing physical marketing collateral, building programmatic CRM campaigns, and ad hoc localized CRM.
• Executed weekly national email marketing communications, generating scalable customer conversion.
• Spearheaded new channel exploration for paid social media, organic social media (Instagram and Twitter), and partnered campus co-marketing.

Responsible for developing marketing content for new smart home technologies, including large marketing projects and complete ad-kits for channel and OEM partners. Worked with numerous design agencies to create in-store banners, website banners, static graphics, infographics, social media taglines, as well as created a physical “tiny smart home,” in order to increase consumer understanding and interest in smart home technologies.

Responsible for assisting in the development and implementation of Intel Desktop marketing and internal business development. Accomplished through providing an outside consumer perspective, organizing technical sessions and demos for the Intel Developers Forum, developing a monthly newsletter, leading website re-designs, assisting in driving go-to-market strategies, presenting systems to external agencies for ad campaigns, working with limited budgets to execute successful advertising, and collecting, analyzing, and presenting market research to determine cross consumer positioning for management teams.