Analucia Arroyo Zaldaña

Dynamic and results-driven Business Development Specialist and Marketing Analyst with expertise in financial analysis, strategic planning, and cross-functional collaboration. Skilled in developing financial models, optimizing resource allocation, and leveraging data-driven insights to inform business strategies. Proven track record of driving cost-saving initiatives, enhancing operational efficiency, and aligning marketing strategies with organizational goals. Adept at managing budgets, tracking key performance indicators, and fostering strong relationships with stakeholders. Strong background in digital marketing, financial reporting, and lease portfolio management

• Financial Optimization: Spearheaded the analysis and reconciliation of lease portfolios, identifying cost-reduction opportunities that contributed to a 15% reduction in overall lease-related expenses, driving financial efficiency.
• Marketing ROI Enhancement: Managed and optimized budgets for digital marketing campaigns, leading to a 20% increase in campaign ROI through performance metric analysis and strategic allocation of resources.
• Cross-Functional Collaboration: Facilitated seamless collaboration between marketing and finance teams, aligning financial objectives with marketing initiatives, resulting in improved budget adherence and more efficient execution of campaigns.
• Process Improvement: Streamlined financial reporting processes using advanced Excel functions (pivot tables, VLOOKUP, macros), reducing reporting time by 30% and enhancing data accuracy for leadership decision-making.
• Team Leadership and Productivity: Led training programs for junior employees, enhancing their skills and supporting operational improvements that resulted in meeting quarterly goals and significantly boosting team productivity.