Ana Laura Rosales
BA In Business Administration With Minor In Marketing
Guatemala
Summary
Marketing Professional with strong background in market Analysis, Strategic Planning and successful execution of Marketing initiatives.
With a goal-oriented mindset and organizational skills, thrive in dynamic environments, consistently delivering measurable outcomes that exceed set objectives.
Resourceful Specialist offering problem-solving, time management and leadership skills. Adept at quickly learning new technologies and processes for driving success. Proven track record of successfully managing multiple projects and developing innovative solutions.
Passionate about driving impactful marketing strategies that propel organizational growth where I can apply expertise in a new and challenging role while embracing the flexibility and efficiency of remote work.
Overview
22
22
years of professional experience
19
19
years of post-secondary education
2
2
Languages
Work History
Financial, Operations Manager and Owner
Kave Home Guatemala
Guatemala
01.2022 - 01.2023
- In brief timeframe of one year, entrepreneurial innovation showcased potential, attracting keen attention of discerning stakeholders seeking lucrative investment prospects, and made possible sell of ownership stake.
- Planned and managed establishment of first Kave Home Partner store in Guatemala. Oversaw all aspects of business operations, including market research, business planning, legal compliance, store setup, inventory management, and supply chain logistics, ensuring alignment with global brand's standards and local market demands.
- Developed and implemented innovative marketing strategies, collaborating with local influencers, organizing promotional events, and executing digital marketing campaigns for store oppening.
- Acted as liaison between Kave Home headquarters and local stakeholders, maintaining open communication channels, and contributing insights for potential future expansion opportunities in Central America.
Space Organization Specialist & Online Store Manag
Comercializadora Loleta
Guatemala
04.2021 - Current
- Spearheaded professional space organization service catering to diverse client needs, providing customized solutions for residential and commercial spaces.
- Managed online store showcasing selected collection of organizational products, overseeing all aspects of inventory management, sales, customer service, and shipping logistics.
- Implemented digital marketing strategies, including social media campaigns, resulting in increased online visibility, engagement, and sales growth, leading to15% convertion rate.
Marketing Manager
Inversiones Prisma, S.A.
Guatemala
01.2015 - 03.2020
- Orchestrated property launch events for commercial plaza, coordinating advertising efforts, managing PR activities, and engaging with potential buyers, property is 100% rented.
- Managed budgets, monitored project timelines, and coordinated marketing efforts with cross-functional teams, ensuring alignment with project goals and timelines.
- Utilized data analytics tools to measure marketing campaign effectiveness, gather insights, and refine strategies, resulting in enhanced targeting and improved return on investment (ROI).
Demand and Logistics Manager
Bazar Casa Vieja, S.A.
Guatemala
02.2004 - 12.2014
- Managed replenishment budgets, financial planning, and implemented cost-effective measures that led to 10% reduction in inventory costs, despite increased transportation and gas fees during that period.
- Successfully negotiated contracts and managed relationships with over 50 international vendors, implementing efficient international commerce procedures to ensure timely delivery and quality products.
- Implemented effective demand and inventory management strategies, resulting in a remarkable 26% increase in inventory rotation, optimizing stock levels and minimizing overstock situations.
- Played pivotal role in expansion strategy by overseeing opening of 4 new stores, remodeling 4 existing ones, and relocating 3 stores, leading to notable increase in sales and market presence.
Market Analyst
Abbott Laboratories, Pharma Division
Guatemala
06.2002 - 11.2003
- Conducted comprehensive internal and external market research, analyzing industry trends, competitor activities, and customer behaviors to provide critical insights for divisional decision-making processes.
- Led research initiatives focused on products and customer segments, particularly doctors, to identify market opportunities, enhance product positioning, and tailor marketing strategies, contributing to increased sales and market share.
- Implemented and monitored sales quotas and incentives plans, ensuring alignment with corporate objectives, and provided regular follow-up to track performance and incentivize sales team effectively.
Education
Bachelor's Degree in Business Administration - Minor in Marketing
Universidad Francisco Marroquín
Guatemala 01.1997 - 11.2001
Bachelor of Science And Letters -
Colegio Monte María
Guatemala 01.1982 - 10.1995
Skills
Strategic Marketing Planning
Timeline
Financial, Operations Manager and Owner
Kave Home Guatemala
01.2022 - 01.2023
Space Organization Specialist & Online Store Manag
Comercializadora Loleta
04.2021 - Current
Marketing Manager
Inversiones Prisma, S.A.
01.2015 - 03.2020
Demand and Logistics Manager
Bazar Casa Vieja, S.A.
02.2004 - 12.2014
Market Analyst
Abbott Laboratories, Pharma Division
06.2002 - 11.2003
Bachelor's Degree in Business Administration - Minor in Marketing
Universidad Francisco Marroquín
01.1997 - 11.2001
Bachelor of Science And Letters -
Colegio Monte María
01.1982 - 10.1995
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