Vinicio Daniel Alvarado Méndez
Creatividad Y Estrategia
Guatemala City,GU
Summary
Fueled by a passion for storytelling and a deep understanding of consumer behavior, I've dedicated the past 17 years to crafting memorable brand experiences. My journey in advertising began in 2006, and since then, I've consistently delivered innovative and effective creative solutions.
Overview
18
18
years of professional experience
Work History
Director General Creativo
Publicis Groupe
05.2022 - Current
With over two years as General Creative Director at Leo Burnett, part of Publicis Groupe, I've had the privilege of overseeing a team of 20 creatives. Together, we've delivered impactful campaigns for a wide range of brands, from global giants like Visa and Starbucks to local favorites like Banco G&T and Raptor. My expertise lies in driving brand growth and fostering lasting connections with consumers.
Director Creativo
4am Saatchi & Saatchi
07.2019 - 05.2022
Work for brands like Mixto Listo, Cementos Progreso, Elektra, Top Bikes, Horcalsa.
Director Creativo
BBDO Guatemala
07.2017 - 07.2019
Work for brands like Tortrix, Doritos, Cheetos, Lay´s, Pollo Campero, Telepizza.
Director Creativo
El Taier DDB Centro
05.2015 - 07.2017
Work for Telefónica Movistar
Director Creativo
4am Saatchi & Saatchi
10.2006 - 04.2015
Work for Tigo at 4 countries: Guatemala, El Salvador, Honduras, Ghana.
Education
Licenciatura - Ciencias De La Comunicación
Universidad De San Carlos De Guatemala
Guatemala City, Guatemala 05.2001 -
Marketing Digital - Marketing Digital
Interactive Advertising Bureau IAB Spain
Barcelona 05.2001 -
Planning G8 Y Planning Estratégico -
Escuela Superior De Creativos Publicitarios
Buenos Aires, Argentina 05.2001 -
Técnico Publicidad Profesional - Ciencias De La Comunicación
Universidad De San Carlos
Guatemala City, Guatemala 05.2001 -
Websites
Languages
Spanish
Native or Bilingual
English
Limited Working
German
Elementary
Timeline
Director General Creativo
Publicis Groupe
05.2022 - Current
Director Creativo
4am Saatchi & Saatchi
07.2019 - 05.2022
Director Creativo
BBDO Guatemala
07.2017 - 07.2019
Director Creativo
El Taier DDB Centro
05.2015 - 07.2017
Director Creativo
4am Saatchi & Saatchi
10.2006 - 04.2015
Licenciatura - Ciencias De La Comunicación
Universidad De San Carlos De Guatemala
05.2001 -
Marketing Digital - Marketing Digital
Interactive Advertising Bureau IAB Spain
05.2001 -
Planning G8 Y Planning Estratégico -
Escuela Superior De Creativos Publicitarios
05.2001 -
Técnico Publicidad Profesional - Ciencias De La Comunicación
Universidad De San Carlos
05.2001 -
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